REPORT HIGHLIGHT

The U.S. direct to consumer telehealth services market was valued at USD 1.34 billion by 2019, growing with 52.69% CAGR during the forecast period, 2020-2026.

Telehealth is a branch of the healthcare industry that uses technology to connect and remotely monitor patients. Modern technology has enabled healthcare professionals and doctors to consult patients by using various video conferencing tools. The increasing use of internet of things coupled with the rising adoption of home care settings by patients across the globe is rapidly stimulating the demand for Direct to consumer telehealth (DTC) services in the U.S. market

Market Dynamics

Consumer telehealth has gradually introduced in the market due to the rise in the COVID-19 pandemic. Telehealth has now become an alternative to treat non-critical medical issues. The rising trends of the no-visit required model are fuelling the demand for the DTC telehealth service market across the globe. In addition, telehealth allows customers to attain personalized medical recommendations and prescriptions without visiting a healthcare professional in person that is further supporting the industry development. Additionally, as per the Canadian Medical Association Journal (CMAJ), millennials are less likely to have family doctors as compared to the other generation’s population. In the U.S., around 33% of millennials don’t have family physicians. The Centers for Medicare & Medicaid Service, in May 2020, suggested that more than 37 million Americans are now opting for telehealth visits. Thus, the above-mentioned facts are justifying the increase in demand for DTC services, augmenting the industry growth.

Moreover, the U.S. government is encouraging doctors and various healthcare professionals to consult patients through Skype, FaceTime, and Zoom and promoting the use of telehealth to treat patients. Such initiatives would, in turn, strongly supporting the growth of this market over the study period. On the contrary, the lack of awareness in developing regions will pull back the industry growth to some extent.

Product Type Takeaway

In terms of product types, the U.S. direct to consumer telehealth services market is categorized into the store & forwards, real-time interactions, and remote monitoring. Among these, the real-time interaction recorded the maximum revenue share in 2019. Its associated benefits in terms of immediate results coupled with new product developments will support market growth. For instance, in January 2019, a leading digital health startup, Real-Time Touch, launched a new telemedicine platform named, “the RemoteRx”. This product is featured with advanced cloud software, IoT hardware, and sensor capabilities to provide virtual nurse-to-patient interactions. The aforesaid factors are the key reasons for the growth of this segment. On the contrary, the remote monitoring category is projected to grow with promising CAGR over the study period.

Delivery Mode Takeaway

Web-based, cloud-based, and on-premises are the three categories analyzed under-delivery mode chapter. The web-based type has dominated the U.S. direct to consumer telehealth market in 2019 and is expected to continue its dominance over the study period. As patients are becoming habituated to digital platforms and thereby are now seeking care online from their personal devices.

Moreover, it is estimated that healthcare visits will increase by 50% in 2020. The web-based model offers a convenient option for patients for healthcare services through an online platform. Additionally, it also offers new and effective means to communicate health information with doctors. The aforesaid reasons are expected to support the segment growth. On the contrary, a cloud-based platform is projected to grow with a significant growth rate over the forecast period.

COVID-19 Impact

The U.S. direct to consumer telehealth services market is expected to grow at a significant rate due to the sudden outbreak of COVID-19 worldwide. Due to the rising number of COVID-19 patients that requires intensive monitoring has resulted in the expansion of the market across the globe. In addition, travel restrictions due to the pandemic have resulted in telephonic consultation over the hospital visits which is further supporting the demand for the telehealth services industry.

Moreover, due to the inclination of customers towards various telehealth platforms, consumers nowadays are developing new products for better consumer experience. For instance, in March 2020, All India Institute of Medical Science (AIIMS) has developed a new National Teleconsultation Center (CoNTec). The launch of CoNTec was aimed to connect the healthcare community in real-time. Moreover, the healthcare industry across the globe is practicing telehealth to accelerate healthcare resources. Healthcare fraternity is applying various protocols to treat patients with COVID-19. Thus, the direct to consumer telehealth market will grow at a robust rate during and after the pandemic period.

Key Vendor Takeaway

The leading players of the U.S. direct to consumer telehealth services industry includes MDLive, Stat Health Services, Health Partners, Inc., MD Aligne, CareClix, Doctor on Demand, American Well, Teladoc, Inc., HealthTap, Specialists On Call, Inc., MeMD, Telethrive Inc., and PlushCare, Inc.  

Companies are actively involved in partnerships, agreements, and the development of new products to capture a large customer base. For Instance, recently in January 2020, a virtual care company, Teladoc Health entered into a definitive agreement to acquire an enterprise telehealth solutions firm, InTouch Health. This acquisition has helped the company to emerge as a leader in providing virtual care solutions for both healthcare systems and hospital facilities. Likewise, in October 2019, the Cleveland Clinic partnered with American Well to create a joint venture called The Clinic. This collaboration is aimed to establish a digital health technology platform with Cleveland Clinic specialists on American Well’s telemedicine platform.

The market size and forecast for each segment and sub-segments has been considered as below:

• Historical Year – 2015 to 2018
• Base Year – 2019
• Estimated Year – 2020
• Projected Year – 2026

TARGET AUDIENCE

• Traders, Distributors, and Suppliers
• Manufacturers
• Government and Regional Agencies
• Research Organizations
• Consultants
• Distributors

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

U.S. DIRECT TO CONSUMER TELEHEALTH SERVICES MARKET KEY PLAYERS

• MDLive
• Stat Health Serivces
• Health Partner’s, Inc.
• Telethrive Inc.
• HealthTap
• Specialists On Call, Inc.
• MD Aligne
• MeMD
• Doctor on Demand
• American Well
• Teladoc, Inc.
• CareClix
• PlushCare, Inc.

U.S. DIRECT TO CONSUMER TELEHEALTH SERVICES MARKET, BY PRODUCT TYPE

• Real-Time Interactions
• Store & Forward
• Remote Monitoring
• Others

U.S. DIRECT TO CONSUMER TELEHEALTH SERVICES MARKET, BY DELIVERY MODE

• Cloud-Based
• Web-Based
• On-Premise