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Phycocyanin Market, By Product (Lyophilized Powder and   Natural Colour Pigment), By Extraction Type (Ion-Exchange Chromatography, Ammonium Sulphate Precipitation and Gel Filtration Chromatography) and By Application and By Geography (NA, EU, APAC, and RoW) – Analysis, Share, Trends, Size, & Forecast From 2014 – 2025

144 Pages | Published Date : June 2019 | Report Code: AV335 | Report Format: PDF

REPORT HIGHLIGHT

The phycocyanin market was valued at USD 108.6 million by 2017, growing with 7.5% CAGR during the forecast period, 2018-2025.

Market Dynamics

Phycocyanin is a pigment that is produced by a micro-organism group called as Cyanobacteria. Cyanobacteria is also identified as blue green algae owing to the pigment it produces. This pigment produced by the bacteria is further processed to produce a natural colorant known as Lina Blue. It is used in a variety of food and cosmetic material. An increase in demand for cleaner products i.e. without additives or artificial components are in demand. This product is a cleaner, natural alternative to artificial colours. As per an article in the National Public Radio website, 2013, caramel colour grade 150d had carcinogenic effect. Therefore, in order to avoid regulatory hassle Coke and Pepsi reformulated their recipe. Therefore, companies, especially MNC’s are shifting towards all natural and healthier alternative. One of the market restraints is typically the high cost in comparison to artificial colours, thus companies do not prefer switching unless there is a regulatory pressure.  Another restraint is the supply, since this is a natural material, there is always a slight variation in the end product. Production also is heavily dependent upon climatic conditions.

Product Takeaway

Product segment is categorized as lyophilized powder and natural colour pigment. Also, the major grades available are food, cosmetic and analytical grades. Based on purity, the food grade is the purest and hence demands a premium with respect to price followed by cosmetic grade and then analytical grade. Food grade shows maximum revenue generation owing to the shift in regulatory status towards cleaner labels across the world. Some of the major categories in food where the product can be used is the confectionary, ice cream, sweets and cereals segments. Cosmetic grade is showing an increase in demand for the same reasons i.e. cleaner products, natural ingredients and mild processing needs.

Application Takeaway

Application wise the major categories are food & beverages, cosmetics, and healthcare. While Food and beverages is the dominating segment with respect to colours i.e. juices or drinks with varied colours is preferred. This is followed by an increased demand for natural products in the cosmetic industry. Cosmetic companies are now keen on developing entire range that is all natural only. Phycocyanin can find major applications in the entire colour cosmetics category. A rather new yet fast developing category is the healthcare segment. Healthcare industries are constantly formulating and researching on powdered mixed of for sports drinks that are targeted to a specific health category. In such a case, it is important to have clean and natural labels product, therefore Phycocyanin finds major applications in this category.

Regional Takeaway

The major regions that include in this research scope are North America, Europe, Asia Pacific, and Rest of the World. Europe is one of the largest consumers of phycocyanin, this is because Europe generally has stricter food laws and the people are more aware and conscious towards consuming products that have a cleaner label. Besides this, the Asia Pacific market maybe one of fastest growing owing to its awareness towards healthier foods. An overall growth in population and increased income capacities in developing countries could increase the growth of this product.

Key Vendor Takeaway

The key market players identified for this category are Nan Pao International Biotech,  Ozone Naturals, Sigma-Aldrich Co. LLC, Parry Nutraceuticals, DIC Corporation, Zhejiang Binmel Biotechnology,  EcoFuel Laboratories, Prozyme, Fuqing King Dnarmsa Spirulina Co., Ltd, Wuli Lvqi, Xian Sonwu Biotech Co., Limited and Tianjin Norland Biotech Co. Ltd. As per an article in the Business Standard website, 2018 stated a joint venture between the Parry group and Synthite industries in India to expand product of Spirulina and phycocyanin.

The market size and forecast for each segment and sub-segments has been considered as below:

  • Historical Year – 2014 & 2016
  • Base Year – 2017
  • Estimated Year – 2018
  • Projected Year – 2025

TARGET AUDIENCE

  • Traders, Distributors, and Suppliers
  • Manufacturers
  • Government and Regional Agencies
  • Research Organizations
  • Consultants
  • Distributors

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

MARKET, BY PRODUCT

  • Lyophilized Powder
  • Natural Colour Pigment

MARKET, BY EXTRACTION TYPE

  • Ion-Exchange Chromatography
  • Ammonium Sulphate Precipitation
  • Gel Filtration Chromatography

MARKET, BY APPLICATION

  • Food Industry
  • Pharmaceutical Industry
  • Cosmetic Industry
  • Dietary Supplements
  • Chemicals

MARKET, BY REGION

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Rest of APAC
  • Rest of the World
    • Middle East and Africa
    • Latin America

TABLE OF CONTENT

1. PHYCOCYANIN MARKET OVERVIEW
1.1. Study Scope
1.2. Assumption and Methodology
2. EXECUTIVE SUMMARY
2.1. Market Snippet
2.1.1. Market Snippet by Products
2.1.2. Market Snippet by Extraction Type
2.1.3. Market Snippet by Application
2.1.4. Market Snippet by Region
2.2. Competitive Insights
3. PHYCOCYANIN KEY MARKET TRENDS
3.1. Market Drivers
3.1.1. Impact Analysis of Market Drivers
3.2. Market Restraints
3.2.1. Impact Analysis of Market Restraints
3.3. Market Opportunities
3.4. Market Future Trends
4. PHYCOCYANIN INDUSTRY STUDY
4.1. Porter’s Five Forces Analysis
4.2. Marketing Strategy Analysis
4.3. Growth Prospect Mapping
4.4. Regulatory Framework Analysis
5. PHYCOCYANIN MARKET LANDSCAPE
5.1. Market Share Analysis
5.2. Key Innovators
5.3. Breakdown Data, by Key manufacturer
5.3.1. Established Player Analysis
5.3.2. Emerging Player Analysis
6. PHYCOCYANIN MARKET – BY PRODUCTS
6.1. Overview
6.1.1. Segment Share Analysis, By Products, 2017 & 2025 (%)
6.2. Lyophilized powder
6.2.1. Overview
6.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.3. Natural colour pigment
6.3.1. Overview
6.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7. PHYCOCYANIN MARKET – BY EXTRACTION TYPE
7.1. Overview
7.1.1. Segment Share Analysis, By Extraction Type, 2017 & 2025 (%)
7.2. Ion-exchange chromatography
7.2.1. Overview
7.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.3. Ammonium sulphate precipitation
7.3.1. Overview
7.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.4. Gel filtration chromatography
7.4.1. Overview
7.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8. PHYCOCYANIN MARKET – BY APPLICATION
8.1. Overview
8.1.1. Segment Share Analysis, By Extraction Type, 2017 & 2025 (%)
8.2. Food Industry
8.2.1. Overview
8.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.3. Pharmaceutical Industry
8.3.1. Overview
8.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.4. Cosmetic Industry
8.4.1. Overview
8.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.5. Dietary supplements
8.5.1. Overview
8.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.6. Chemicals
8.6.1. Overview
8.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
9. PHYCOCYANIN MARKET– BY GEOGRAPHY
9.1. Introduction
9.1.1. Segment Share Analysis, By Region, 2017 & 2025 (%)
9.2. North America
9.2.1. Overview
9.2.2. Key Manufacturers in North America
9.2.3. North America Market Size and Forecast, By Country, 2014 – 2025 (US$ Million)
9.2.4. North America Market Size and Forecast, By Products, 2014 – 2025 (US$ Million)
9.2.5. North America Market Size and Forecast, By Extraction Type, 2014 – 2025 (US$ Million)
9.2.6. North America Market Size and Forecast, By Application, 2014 – 2025 (US$ Million)
9.2.7. U.S.
9.2.7.1. Overview
9.2.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
9.2.8. Canada
9.2.8.1. Overview
9.2.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
9.3. Europe
9.3.1. Overview
9.3.2. Key Manufacturers in Europe
9.3.3. Europe Market Size and Forecast, By Country, 2014 – 2025 (US$ Million)
9.3.4. Europe Market Size and Forecast, By Products, 2014 – 2025 (US$ Million)
9.3.5. Europe Market Size and Forecast, By Extraction Type, 2014 – 2025 (US$ Million)
9.3.6. Europe Market Size and Forecast, By Application, 2014 – 2025 (US$ Million)
9.3.7. France
9.3.7.1. Overview
9.3.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
9.3.8. Germany
9.3.8.1. Overview
9.3.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
9.3.9. Rest of Europe
9.3.9.1. Overview
9.3.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
9.4. Asia Pacific (APAC)
9.4.1. Overview
9.4.2. Key Manufacturers in Asia Pacific
9.4.3. Asia Pacific Market Size and Forecast, By Country, 2014 – 2025 (US$ Million)
9.4.4. Asia Pacific Market Size and Forecast, By Products, 2014 – 2025 (US$ Million)
9.4.5. Asia Pacific Market Size and Forecast, By Extraction Type, 2014 – 2025 (US$ Million)
9.4.6. Asia Pacific Market Size and Forecast, By Application, 2014 – 2025 (US$ Million)
9.4.7. China
9.4.7.1. Overview
9.4.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
9.4.8. India
9.4.8.1. Overview
9.4.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
9.4.9. Rest of APAC
9.4.9.1. Overview
9.4.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
9.5. Rest of the World
9.5.1. Overview
9.5.2. Key Manufacturers in Rest of the World
9.5.3. Rest of the World Market Size and Forecast, By Country, 2014 – 2025 (US$ Million)
9.5.4. Rest of the World Market Size and Forecast, By Products, 2014 – 2025 (US$ Million)
9.5.5. Rest of the World Market Size and Forecast, By Extraction Type, 2014 – 2025 (US$ Million)
9.5.6. Rest of the World Market Size and Forecast, By Application, 2014 – 2025 (US$ Million)
9.5.7. Latin America
9.5.7.1. Overview
9.5.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
9.5.8. Middle East and Africa
9.5.8.1. Overview
9.5.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
10. KEY VENDOR ANALYSIS
10.1. NAN PAO International Biotech
10.1.1. Company Snapshot
10.1.2. Financial Performance
10.1.3. Product Benchmarking
10.1.4. Strategic Initiatives
10.2. Ozone Naturals
10.3. Sigma-Aldrich Co. LLC
10.4. Parry Nutraceuticals
10.5. DIC Corporation
10.6. Zhejiang Binmel Biotechnology
10.7. EcoFuel Laboratories
10.8. Prozyme
10.9. Fuqing King Dnarmsa Spirulina Co., Ltd.
10.10. Wuli Lvqi
10.11. Xian Sonwu Biotech Co. Limited
10.12. Tianjin Norland Biotech Co. Ltd
11. 360 DEGREE ANALYSTVIEW
12. APPENDIX
12.1. Research Methodology
12.2. References
12.3. Abbreviations
12.4. Disclaimer
12.5. Contact Us

List of Tables
TABLE List of data sources
TABLE Market drivers; Impact Analysis
TABLE Market restraints; Impact Analysis
TABLE Phycocyanin market: Products snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Products
TABLE Global Phycocyanin market, by Products 2014-2025 (USD Million)
TABLE Phycocyanin market: Extraction Type snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Extraction Type
TABLE Global Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE Phycocyanin market: Application snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Application
TABLE Global Phycocyanin market, by Application 2014-2025 (USD Million)
TABLE Phycocyanin market: Regional snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Region
TABLE Global Phycocyanin market, by Region 2014-2025 (USD Million)
TABLE North America Phycocyanin market, by Country, 2014-2025 (USD Million)
TABLE North America Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE North America Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE North America Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE U.S. Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE U.S. Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE U.S. Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE Canada Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE Canada Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE Canada Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE Europe Phycocyanin market, by country, 2014-2025 (USD Million)
TABLE Europe Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE Europe Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE Europe Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE Germany Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE Germany Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE Germany Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE U.K. Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE U.K. Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE U.K. Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE Rest of the Europe Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE Rest of the Europe Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE Rest of the Europe Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE Asia Pacific Phycocyanin market, by country, 2014-2025 (USD Million)
TABLE Asia Pacific Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE Asia Pacific Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE Asia Pacific Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE Japan Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE Japan Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE Japan Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE China Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE China Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE China Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE Rest of Asia Pacific Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE Rest of Asia Pacific Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE Rest of Asia Pacific Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE Rest of the World Phycocyanin market, by country, 2014-2025 (USD Million)
TABLE Rest of the World Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE Rest of the World Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE Rest of the World Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE Latin America Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE Latin America Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE Latin America Phycocyanin market, by Application, 2014-2025 (USD Million)
TABLE Middle East and Africa Phycocyanin market, by Products, 2014-2025 (USD Million)
TABLE Middle East and Africa Phycocyanin market, by Extraction Type, 2014-2025 (USD Million)
TABLE Middle East and Africa Phycocyanin market, by Application, 2014-2025 (USD Million)

List of Figures
FIGURE Phycocyanin market segmentation
FIGURE Market research methodology
FIGURE Value chain analysis
FIGURE Porter’s Five Forces Analysis
FIGURE Market Attractiveness Analysis
FIGURE Competitive Landscape; Key company market share analysis, 2018
FIGURE Products segment market share analysis, 2017 & 2025
FIGURE Products segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Lyophilized powder market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Natural colour pigment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Extraction Type segment market share analysis, 2017 & 2025
FIGURE Extraction Type segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Ion-exchange chromatography market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Ammonium sulphate precipitation market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Gel filtration chromatography market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Application segment market share analysis, 2017 & 2025
FIGURE Application segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Food Industry market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Pharmaceutical Industry market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Cosmetic Industry market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Dietary supplements market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Chemicals market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Regional segment market share analysis, 2017 & 2025
FIGURE Regional segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE North America Phycocyanin market share and leading players, 2018
FIGURE Europe Phycocyanin market share and leading players, 2018
FIGURE Asia Pacific Phycocyanin market share and leading players, 2018
FIGURE Latin America Phycocyanin market share and leading players, 2018
FIGURE Middle East and Africa Phycocyanin market share and leading players, 2018
FIGURE North America market share analysis by country, 2018
FIGURE U.S. market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Canada market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Europe market share analysis by country, 2018
FIGURE U.K. market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Germany market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Rest of the Europe market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Asia Pacific market share analysis by country, 2018
FIGURE India market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE China market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Rest of Asia Pacific market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Rest of the World market share analysis by country, 2018
FIGURE Latin America market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Middle East and Africa market size, forecast and trend analysis, 2014 to 2025 (USD Million)

SCOPE AND OBJECTIVES
The objective of this report is to describe the market trends and revenue forecasts for the market for the upcoming years. The report focuses on defining and describing the key influencing factors for the growth of the market. It also offers an in-depth analysis of the market size (revenue), market share, major market segments, different geographic regions, key market players, and premium industry trends.
The report tracks the major market events including Technology launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analysing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the market. The scope of this report covers the market by its major segments.

KEY BENEFITS OF THE REPORT
• The report presents macro and micro-level outlook regarding the industry. Thus, it becomes easy for our clients to perceive the business landscape and take a glimpse of their own standing in it.
• Thorough analysis of relevant statistical data to estimate the market paradigms
• Exceptional understanding of region and country specific markets. The report will answer some of the toughest questions regarding the market shares, sizes, forecasts, and growth specific to the countries.
• Well-designed strategic framework analyzes the market movements including regional expansion, mergers & acquisitions, and new Technology developments

RESEARCH METHODOLOGY

Research methodology is developed on a combination of specialist industry analyst knowledge and in-country research experience. We employ data interrogation methodologies to generate new and meaningful analyses and insights. The research study includes extensive use of secondary sources, paid databases (such as Bloomberg, Dun & Bradstreet, and BusinessWeek) and directories, to identify and collect information, useful to understand technical, commercial and market-oriented aspects. Market data and information are also collected (but not limited to) from the secondary sources such as:

  • Official company’s website, financial and annual reporting
  • Government statistical data
  • Online publishing articles
  • Industry player’s investor presentations
  • Economic news articles
  • National and international trade associations
  • The financial, business, and mainstream press
  • Industry study groups and semiofficial sources
  • Informative channels related to the market topics

* Gathering data through secondary sources is only the first step. The ability to cross-refer market data through available secondary            information often conflicting across multiple sources is a key aspect of the added value we provide

In order to verify and validate secondary market data, we engage with the Key Opinion Leaders (KoL’s), operating in the respective markets, through phone calls, emails, and web-based survey responses. This platform help us validate our data in terms of accuracy and gain insight into the current market and future expectations. Furthermore, the obtained information guide us to understand several facets of the market with respect to manufacturers and buyers’ perspectives.

In addition, to assign weights to all the relevant market dynamics and parameters and quantify their market impact for generating projected market growth rate, we used advanced machine learning algorithms in order to collate essential market data. The machine learning method utilizes algorithms such as regression, correlation, and decision tree, among others, to derive the desired output. This tool help us in deriving highly detailed forecasts, profound knowledge of product demand, and others.

These collected data points are carefully filtered, analyzed, compared, and presented in an easy way to develop accurate research study. Furthermore, all collected data is subjected to undergo exhaustive review process at country level, regional level, and global level.

Market Forecast :

Market forecast is primarily based on the year-on-year (YOY) growth rate. Data projection and future performance of each segment is analyzed based on the key aspects extracted from primary and secondary research results. Thus, data projection exhibits the assumption on how the market performs under microeconomic and macroeconomic parameters. Our market forecasting technique represents strategic conclusions which can play a crucial role for our client’s in making strategic marketing plans.

For forecasting, the following parameters were considered:

  • Market drivers and restraints along with their current and expected impacts
  • Technological scenario and expected developments
  • Trends in the consumer behaviors
  • End-user industry trends

We have assigned weights to above-mentioned parameters and quantified their market impacts using the weighted average analysis, to derive an expected market growth rate.

Market Analysis

Another integral part of our research study is that market data is accompanied by clear written analysis. We include detailed information on market segments in terms of market drivers, market restraints, and market opportunities. These offer insights on different channel dynamics, brand preference, incidence/prevalence data, consumption trend, and technology up-gradations.

We also include supporting data from relevant awareness campaigns, new introductions, regulatory norms, government initiatives, and an industry player’s expansion in specific product segments. From research perspective, this information explains and substantiates estimated data finding and forecast.

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