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Germany Alcoholic Drinks Market, By Products (Beer, cider & FABs, Spirits and Wine) and By Distribution Channel (Specialist Retailers, Supermarkets/Hypermarkets, Convenience Stores and On-trade) – Analysis, Share, Trends, Size, & Forecast From 2014 – 2025

110 Pages | Published Date : June 2019  | Report Code: AV324 | Report Format: PDF


The Germany alcoholic drinks market was valued at USD 85.36 billion by 2017, growing with 3.9% CAGR during the forecast period, 2018-2025

Germany alcoholic drinks market is analyzed taking distillers, brewers, and winemakers as a key players. The market’s value grew at a rather slow pace since last few year, however, expected to gain the momentum significantly over the study period. The Germany accounted for around 15% of the overall European alcoholic drinks market, which closely matches the United Kingdom industry size in terms of value. In 2017, the country’s consumption per capita of beer was over 110 million liters and has exported over 900 million liters to other countries. However, significant reduction in consumer spending coupled with decline in alcohol consumption will impact negatively to the industry growth.

Products Takeaway

  • Beer, cider & FABs
  • Spirits
  • Wine

Among which, the beer, cider & FABs segment was the markets’ most lucrative area with total revenues over 45% in 2017. The beers, ciders & FABs segment is predominant, which suggests that suppliers to this segment have a greater influence than that of remaining suppliers of raw materials. The spirits segment contributed revenues of USD $20 billion in 2017, equating to over 25% of the market’s aggregate value.

Distribution Channel Takeaway

  • Specialist Retailers
  • Supermarkets/hypermarkets
  • Convenience Stores
  • On-trade
  • Others

Of these, supermarkets channel is considered to be the leading distribution medium in the German alcoholic drinks market, accounting for a 55% share of the total market’s volume. Whereas, on-trade accounts for a further 26.2%

Key Vendors Takeaway

  • Oetker Gruppe
  • Saint-Gobain S.A.
  • Bayerische Brau Holding AG
  • Mondi PLC
  • Rexam PLC
  • Bitburger Braugruppe GmbH
  • Tetra Laval
  • Anheuser-Busch InBev SA/NV
  • Brauholding Bayern Mitte
  • August Oetker
  • AB InBev

The German alcoholic drinks industry is fairly fragmented with the four leading companies’ only accounting for 35% of the volume share. This alleviates rivalry to some degree and allows for smaller players to exert greater influence. Oetker Gruppe emerged as the leading player in the German alcoholic drinks industry, generating over 18% share of the market’s volume. Wheras, Bitburger Braugruppe captured around 7% of market share. High degree of product differentiation, due to the variety of products offered within the product categories, for example, beers & ciders into flavoured alcoholic beverages. Also, range of brands available, with an accompanying variance in quality and price, boosts competition among key players.

The market size and forecast for each segment and sub-segments has been considered as below:

  • Historical Year – 2014 & 2016
  • Base Year – 2017
  • Estimated Year – 2018
  • Projected Year – 2025


  • Traders, Distributors, and Suppliers
  • Manufacturers
  • Government and Regional Agencies
  • Research Organizations
  • Consultants
  • Distributors


The scope of this report covers the market by its major segments, which include as follows:


  • Beer, cider & FABs
  • Spirits
  • Wine


  • Specialist Retailers
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • On-trade
  • Others


1.1. Study Scope
1.2. Assumption and Methodology
2.1. Market Snippet
2.1.1. Market Snippet by Products
2.1.2. Market Snippet by Distribution Channel
2.2. Competitive Insights
3.1. Market Drivers
3.1.1. Impact Analysis of Market Drivers
3.2. Market Restraints
3.2.1. Impact Analysis of Market Restraints
3.3. Market Opportunities
3.4. Market Future Trends
4.1. Porter’s Five Forces Analysis
4.2. Marketing Strategy Analysis
4.3. Growth Prospect Mapping
4.4. Regulatory Framework Analysis
5.1. Market Share Analysis
5.2. Key Innovators
5.3. Breakdown Data, by Key manufacturer
5.3.1. Established Player Analysis
5.3.2. Emerging Player Analysis
6.1. Overview
6.1.1. Segment Share Analysis, By Products, 2017 & 2025 (%)
6.2. Beer, Cider & FABs
6.2.1. Overview
6.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.3. Spirits
6.3.1. Overview
6.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.4. Wine
6.4.1. Overview
6.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.1. Overview
7.1.1. Segment Share Analysis, By Distribution Channel, 2017 & 2025 (%)
7.2. Specialist Retailers
7.2.1. Overview
7.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.3. Supermarkets/hypermarkets
7.3.1. Overview
7.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.4. Convenience Stores
7.4.1. Overview
7.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.5. On-trade
7.5.1. Overview
7.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.6. Others
7.6.1. Overview
7.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.1. Oetker Gruppe
   8.1.1. Company Snapshot
   8.1.2. Financial Performance
   8.1.3. Product Benchmarking
   8.1.4. Strategic Initiatives
8.2. Saint-Gobain S.A.
8.3. Bayerische Brau Holding AG
8.4. Mondi PLC
8.5. Rexam PLC
8.6. Bitburger Braugruppe GmbH
8.7. Tetra Laval
8.8. Anheuser-Busch InBev SA/NV
8.9. Brauholding Bayern Mitte
8.10. Dr. August Oetker
8.11. AB InBev
10.1. Research Methodology
10.2. References
10.3. Abbreviations
10.4. Disclaimer
10.5. Contact Us

List of Tables
TABLE List of data sources
TABLE Market drivers; Impact Analysis
TABLE Market restraints; Impact Analysis
TABLE Germany Alcoholic Drinks Market: Products snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Products
TABLE Germany Alcoholic Drinks Market, by Products 2014-2025 (USD Million)
TABLE Germany Alcoholic Drinks Market: Distribution Channel snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Distribution Channel
TABLE Germany Alcoholic Drinks Market, by Distribution Channel, 2014-2025 (USD Million)

List of Figures
FIGURE Germany Alcoholic Drinks Market segmentation
FIGURE Market research methodology
FIGURE Value chain analysis
FIGURE Porter’s Five Forces Analysis
FIGURE Market Attractiveness Analysis
FIGURE Competitive Landscape; Key company market share analysis, 2018
FIGURE Products segment market share analysis, 2017 & 2025
FIGURE Products segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Beer, cider & FABs market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Spirits market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Wine market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Distribution Channel segment market share analysis, 2017 & 2025
FIGURE Distribution Channel segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Specialist Retailers market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Supermarkets/hypermarkets market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Convenience Stores market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE On-trade market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Others market size forecast and trend analysis, 2014 to 2025 (USD Million)

The objective of this report is to describe the market trends and revenue forecasts for the market for the upcoming years. The report focuses on defining and describing the key influencing factors for the growth of the market. It also offers an in-depth analysis of the market size (revenue), market share, major market segments, different geographic regions, key market players, and premium industry trends.
The report tracks the major market events including Products launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analysing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the market. The scope of this report covers the market by its major segments.

• The report presents macro and micro-level outlook regarding the industry. Thus, it becomes easy for our clients to perceive the business landscape and take a glimpse of their own standing in it.
• Thorough analysis of relevant statistical data to estimate the market paradigms
• Exceptional understanding of region and country specific markets. The report will answer some of the toughest questions regarding the market shares, sizes, forecasts, and growth specific to the countries.
• Well-designed strategic framework analyzes the market movements including regional expansion, mergers & acquisitions, and new Products developments


Research methodology is developed on a combination of specialist industry analyst knowledge and in-country research experience. We employ data interrogation methodologies to generate new and meaningful analyses and insights. The research study includes extensive use of secondary sources, paid databases (such as Bloomberg, Dun & Bradstreet, and BusinessWeek) and directories, to identify and collect information, useful to understand technical, commercial and market-oriented aspects. Market data and information are also collected (but not limited to) from the secondary sources such as:

  • Official company’s website, financial and annual reporting
  • Government statistical data
  • Online publishing articles
  • Industry player’s investor presentations
  • Economic news articles
  • National and international trade associations
  • The financial, business, and mainstream press
  • Industry study groups and semiofficial sources
  • Informative channels related to the market topics

* Gathering data through secondary sources is only the first step. The ability to cross-refer market data through available secondary            information often conflicting across multiple sources is a key aspect of the added value we provide

In order to verify and validate secondary market data, we engage with the Key Opinion Leaders (KoL’s), operating in the respective markets, through phone calls, emails, and web-based survey responses. This platform help us validate our data in terms of accuracy and gain insight into the current market and future expectations. Furthermore, the obtained information guide us to understand several facets of the market with respect to manufacturers and buyers’ perspectives.

In addition, to assign weights to all the relevant market dynamics and parameters and quantify their market impact for generating projected market growth rate, we used advanced machine learning algorithms in order to collate essential market data. The machine learning method utilizes algorithms such as regression, correlation, and decision tree, among others, to derive the desired output. This tool help us in deriving highly detailed forecasts, profound knowledge of product demand, and others.

These collected data points are carefully filtered, analyzed, compared, and presented in an easy way to develop accurate research study. Furthermore, all collected data is subjected to undergo exhaustive review process at country level, regional level, and global level.

Market Forecast :

Market forecast is primarily based on the year-on-year (YOY) growth rate. Data projection and future performance of each segment is analyzed based on the key aspects extracted from primary and secondary research results. Thus, data projection exhibits the assumption on how the market performs under microeconomic and macroeconomic parameters. Our market forecasting technique represents strategic conclusions which can play a crucial role for our client’s in making strategic marketing plans.

For forecasting, the following parameters were considered:

  • Market drivers and restraints along with their current and expected impacts
  • Technological scenario and expected developments
  • Trends in the consumer behaviors
  • End-user industry trends

We have assigned weights to above-mentioned parameters and quantified their market impacts using the weighted average analysis, to derive an expected market growth rate.

Market Analysis

Another integral part of our research study is that market data is accompanied by clear written analysis. We include detailed information on market segments in terms of market drivers, market restraints, and market opportunities. These offer insights on different channel dynamics, brand preference, incidence/prevalence data, consumption trend, and technology up-gradations.

We also include supporting data from relevant awareness campaigns, new introductions, regulatory norms, government initiatives, and an industry player’s expansion in specific product segments. From research perspective, this information explains and substantiates estimated data finding and forecast.

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