Home >> Report Store >> Consumer Goods >> U.S. Snack Foods Market Size, Share & Industry Report, 2025 >

U.S. Snack Foods Market, By Products (Cookies & Crackers, Chips & Pretzels, Nuts, Seeds & Dried Produce, Chocolate Candy & Confections and Non-Chocolate Candy & Confections), and Geography (NA, EU, APAC, and RoW) – Analysis, Share, Trends, Size, & Forecast From 2014 – 2025

108 Pages | Published Date : June 2019 | Report Code: AV297 | Report Format: PDF


The U.S. snack foods market was valued at USD XX million by 2017, growing with XX% CAGR during the forecast period, 2018-2025

Snack foods encompass processed and packaged food items that often serve as a convenient source of calories between meals and a means of satisfying a craving for savory tastes. Compared to foods typically eaten during breakfast, lunch, and dinner, processed snack foods require little or no preparation and facilitate on-the-go consumption. Demand for snack foods in the U.S. is majorly driven by the increase in population and disposable personal income levels. The industry is also impacted by mandates from government agencies such as the Food and Drug Administration (FDA).

The U.S. net exports of snack foods amounted to over USD 2.5 billion and growing with a growth rate of 10% annually. In addition, the country is a major producer and exporter of nuts, particularly almonds owing to the large part to significant land resources and suitable growing conditions. Nuts are one of the most expensive types of snack food, helping the country to command a substantial share of export value.

On the other hand, in 2017, Canada accounted for over 25% of US snack imports, followed by Mexico, Vietnam, China, and Germany. Chocolate represented the leading product among snack food imports, accounting for significant revenue share. Moreover, these products are readily available in vending machines and grab-and-go retail outlets such as convenience stores and gas stations, supporting the product demand significantly.

Product Takeaway

  • Cookies & Crackers
  • Chips & Pretzels
  • Nuts, Seeds & Dried Produce
  • Chocolate Candy & Confections
  • Non-Chocolate Candy & Confections

It is analysed that the U.S. shipments of chocolate candy and confections are expected reach over USD 20 billion by 2025. An increase in population base coupled with growing product demand will support demand and corresponding industry output. Chips & Pretzels accounted for significant revenue share due to new product introduction by key players. For example, in 2015, Diamond Foods added vegetable chips to its KETTLE BRAND. However, nutritional concerns will represent an important restraint on growth, particularly as some medical studies identify potato chip consumption as a risk factor for health conditions such as obesity and Type II diabetes.

Key players Takeaway

  • PepsiCo
  • Nestlé USA
  • General Mills
  • The Hershey Company
  • Mars

In 2015, Mars, Mondelēz, and PepsiCo ranked among the leading producers of snack food in the US. Mondelēz and PepsiCo predominantly manufacture chips, pretzels, cookies, and crackers; Mars is active in the candy and confectionery market. US snack food producers participate in a market characterized by intense competition, as a multitude of brands jockey for retail space and sales. In such a market, snack food producers rely on a combination of brand loyalty and product enhancements to stimulate sales and gain or maintain market share. For instance, in 2013, Mars introduced bite-sized versions of its popular MILKY WAY and SNICKERS candy.

The snack food industry is highly competitive. Firms compete for consumer dollars and shelf space at retail outlets based on price, product innovation quality, and brand recognition. All key players benefit from well-established brands and distribution channels, as well as economies of scale that enable them to invest significantly in product development and building brand equity.

The market size and forecast for each segment and sub-segments has been considered as below:

  • Historical Year – 2014 & 2016
  • Base Year – 2017
  • Estimated Year – 2018
  • Projected Year – 2025


  • Traders, Distributors, and Suppliers
  • Manufacturers
  • Government and Regional Agencies
  • Research Organizations
  • Consultants
  • Distributors


The scope of this report covers the market by its major segments, which include as follows:


  • Cookies & Crackers
  • Chips & Pretzels
  • Nuts, Seeds & Dried Produce
  • Chocolate Candy & Confections
  • Non-Chocolate Candy & Confections


1.1. Study Scope
1.2. Assumption and Methodology
2.1. Market Snippet
2.1.1. Market Snippet by Product
2.2. Competitive Insights
3.1. Market Drivers
3.1.1. Impact Analysis of Market Drivers
3.2. Market Restraints
3.2.1. Impact Analysis of Market Restraints
3.3. Market Opportunities
3.4. Market Future Trends
4.1. Porter’s Five Forces Analysis
4.2. Marketing Strategy Analysis
4.3. Growth Prospect Mapping
4.4. Regulatory Framework Analysis
5.1. Market Share Analysis
5.2. Key Innovators
5.3. Breakdown Data, by Key manufacturer
5.3.1. Established Player Analysis
5.3.2. Emerging Player Analysis
6.1. Overview
6.1.1. Segment Share Analysis, By Product, 2017 & 2025 (%)
6.2. Cookies & Crackers
6.2.1. Overview
6.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.3. Chips & Pretzels
6.3.1. Overview
6.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.4. Nuts, Seeds & Dried Produce
6.4.1. Overview
6.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.5. Chocolate Candy & Confections
6.5.1. Overview
6.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.6. Non-Chocolate Candy & Confections
6.6.1. Overview
6.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.1. PepsiCo
7.1.1. Company Snapshot
7.1.2. Financial Performance
7.1.3. Product Benchmarking
7.1.4. Strategic Initiatives
7.2. Nestlé USA
7.2.1. Company Snapshot
7.2.2. Financial Performance
7.2.3. Product Benchmarking
7.2.4. Strategic Initiatives
7.3. General Mills
7.3.1. Company Snapshot
7.3.2. Financial Performance
7.3.3. Product Benchmarking
7.3.4. Strategic Initiatives
7.4. The Hershey Company
7.4.1. Company Snapshot
7.4.2. Financial Performance
7.4.3. Product Benchmarking
7.4.4. Strategic Initiatives
7.5. Mars
7.5.1. Company Snapshot
7.5.2. Financial Performance
7.5.3. Product Benchmarking
7.5.4. Strategic Initiatives
9.1. Research Methodology
9.2. References
9.3. Abbreviations
9.4. Disclaimer
9.5. Contact Us

List of Tables
TABLE List of data Products
TABLE Market drivers; Impact Analysis
TABLE Market restraints; Impact Analysis
TABLE U.S. Snack Foods market: Product snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Product
TABLE U.S. Snack Foods market, by Product, 2014-2025 (USD Million)

List of Figures
FIGURE U.S. Snack Foods market segmentation
FIGURE Market research methodology
FIGURE Value chain analysis
FIGURE Porter’s Five Forces Analysis
FIGURE Market Attractiveness Analysis
FIGURE Competitive Landscape; Key company market share analysis, 2018
FIGURE Product segment market share analysis, 2017 & 2025
FIGURE Product segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Cookies & Crackers market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Chips & Pretzels market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Nuts, Seeds & Dried Produce market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Chocolate Candy & Confections market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Non-Chocolate Candy & Confections market size forecast and trend analysis, 2014 to 2025 (USD Million)

The objective of this report is to describe the market trends and revenue forecasts for the market for the upcoming years. The report focuses on defining and describing the key influencing factors for the growth of the market. It also offers an in-depth analysis of the market size (revenue), market share, major market segments, different geographic regions, key market players, and premium industry trends.
The report tracks the major market events including Product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analysing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the market. The scope of this report covers the market by its major segments.

• The report presents macro and micro-level outlook regarding the industry. Thus, it becomes easy for our clients to perceive the business landscape and take a glimpse of their own standing in it.
• Thorough analysis of relevant statistical data to estimate the market paradigms
• Exceptional understanding of region and country specific markets. The report will answer some of the toughest questions regarding the market shares, sizes, forecasts, and growth specific to the countries.
• Well-designed strategic framework analyzes the market movements including regional expansion, mergers & acquisitions, and new Product developments


Research methodology is developed on a combination of specialist industry analyst knowledge and in-country research experience. We employ data interrogation methodologies to generate new and meaningful analyses and insights. The research study includes extensive use of secondary sources, paid databases (such as Bloomberg, Dun & Bradstreet, and BusinessWeek) and directories, to identify and collect information, useful to understand technical, commercial and market-oriented aspects. Market data and information are also collected (but not limited to) from the secondary sources such as:

  • Official company’s website, financial and annual reporting
  • Government statistical data
  • Online publishing articles
  • Industry player’s investor presentations
  • Economic news articles
  • National and international trade associations
  • The financial, business, and mainstream press
  • Industry study groups and semiofficial sources
  • Informative channels related to the market topics

* Gathering data through secondary sources is only the first step. The ability to cross-refer market data through available secondary            information often conflicting across multiple sources is a key aspect of the added value we provide

In order to verify and validate secondary market data, we engage with the Key Opinion Leaders (KoL’s), operating in the respective markets, through phone calls, emails, and web-based survey responses. This platform help us validate our data in terms of accuracy and gain insight into the current market and future expectations. Furthermore, the obtained information guide us to understand several facets of the market with respect to manufacturers and buyers’ perspectives.

In addition, to assign weights to all the relevant market dynamics and parameters and quantify their market impact for generating projected market growth rate, we used advanced machine learning algorithms in order to collate essential market data. The machine learning method utilizes algorithms such as regression, correlation, and decision tree, among others, to derive the desired output. This tool help us in deriving highly detailed forecasts, profound knowledge of product demand, and others.

These collected data points are carefully filtered, analyzed, compared, and presented in an easy way to develop accurate research study. Furthermore, all collected data is subjected to undergo exhaustive review process at country level, regional level, and global level.

Market Forecast :

Market forecast is primarily based on the year-on-year (YOY) growth rate. Data projection and future performance of each segment is analyzed based on the key aspects extracted from primary and secondary research results. Thus, data projection exhibits the assumption on how the market performs under microeconomic and macroeconomic parameters. Our market forecasting technique represents strategic conclusions which can play a crucial role for our client’s in making strategic marketing plans.

For forecasting, the following parameters were considered:

  • Market drivers and restraints along with their current and expected impacts
  • Technological scenario and expected developments
  • Trends in the consumer behaviors
  • End-user industry trends

We have assigned weights to above-mentioned parameters and quantified their market impacts using the weighted average analysis, to derive an expected market growth rate.

Market Analysis

Another integral part of our research study is that market data is accompanied by clear written analysis. We include detailed information on market segments in terms of market drivers, market restraints, and market opportunities. These offer insights on different channel dynamics, brand preference, incidence/prevalence data, consumption trend, and technology up-gradations.

We also include supporting data from relevant awareness campaigns, new introductions, regulatory norms, government initiatives, and an industry player’s expansion in specific product segments. From research perspective, this information explains and substantiates estimated data finding and forecast.

Why AnalystView?


Trusted Partnership

We strive to become one of the trusted partner of our client by offering value added services and concrete research data.


Tailor-Made Solutions

From single reports and data downloads to enterprise subscriptions to custom consultancy, we can base our precise solutions round our client’s exact needs.

Turnaround Time

Our analyst aims to provide research studies in quickest turnaround time and in a much cost effective manner.


Data Accuracy and Reliability

We utilize a mix of primary, secondary research, and machine learning algorithms to generate accurate and comprehensive data about market size and revenue forecasts.

Competitive Pricing

We offer most competitive pricing policy across the research industry

Client Testimonials

Asia Pacific based Chemical Industry (Privacy Requested)

Thanks AnalystView for putting a great team to work on our research projects. It was a smooth transition of knowledge and delivery was seamless. We are keen to work with you on our upcoming projects. Thank you once again for the professional attitude your team has demonstrated.

CEO, Europe based Digital Media Company (Privacy Requested)

We had confusion after receiving the final data sheet of report. As per some preliminary we already have, we believe the market is over estimated.. However, after string of calls with analyst, we found their final research analysis was methodologically sound and their work to be very professional and up […]

Managing Director, Chemical based Company, Asia Pacific (Privacy Requested)

We are happy with the way the AnalystView member understood the brief and went about executing our research project.

U.S. Headquartered Medical Device Company (Privacy Requested)

AnalystView team has done brand assessment study for blood glucose monitoring devices market, in which we want enter into….We were very impressed not only by their research skills but also by their understanding of issues relevant to our requirements…!!

Vice President, Petrochemical Firm based in China (Privacy Requested)

It was a pleasure assigning project to AnalystView; they are reliable, fast and friendly. Highly recommend this company for research workJGood stuff!

US based healthcare service provider (Privacy Requested)

Frankly, we didn’t expect much comprehensive data for the report we purchased. To be surprised, I must say the report we received was very nicely executed….It contains all the information we are looking for and satisfied with the quality of the report. Thank you team

Europe based Chemical Industry (Privacy Requested)

Just wanted to say massive thanks for all the help from the AnalystView team. We purchased two reports one is Food Safety Testing report and another one is Enzyme market. These reports have helped us build a sound knowledge base of our business segments and have taken our business to […]

Why Choose Us

We devise research report with quality data:

Combined with an in-depth knowledge of the current industry and a sharp analytical mind, AnalystView serve our customer accurate research in accordance with a constantly evolving industry.

We work with businesses just like yours: 

AnalystView committed to making a positive difference for our clients. This means whatever you demand, chances are we already have experience with something similar.

We make your satisfaction a priority

Share This