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U.S. Bakery & Cereals Market, By Products (Breakfast Cereals, Cakes, Pastries & Sweet Pies, Morning Goods, Bread & Rolls, Cookies, and Savory Biscuits), By End Use, and Geography (NA, EU, APAC, and RoW) – Analysis, Share, Trends, Size, & Forecast From 2014 – 2025

88 Pages | Published Date : June 2019 | Report Code: AV309 | Report Format: PDF

REPORT HIGHLIGHT

The U.S. bakery & cereals market was valued at USD 106.4 billion by 2017, growing with 2.8% CAGR during the forecast period, 2018-2025.

The bakery and cereals market comprises baking mixes, baking ingredients, breakfast cereals, bread and rolls, cakes, cereal bars, cookies, dough products, energy bars, and savory biscuits. The trend toward growing demand for healthier food choices is considered to be the primary driver in the bakery and cereal products in the U.S. The consumption behaviours and attitudes of the U.S. population makes this country significant mature from those of other North American and global countries. Consumers are increasingly demanding a diverse variety of bakery foods that have superior nutritious taste and are safe. In addition, the country’s population is willing to pay a premium price for high-quality bakery products, driving the industry growth to great extent.

It is analysed that  Canada is a major exporter of bakery and cereal foods to the U.S. Key exports include biscuits, dough mixes, breads, pastries/desserts, cookies, waffles, pies, gingerbread, and cereals. New product development is one of the important driving factor for this industry growth. For instance, many new bakery products being introduced into the market feature health claims or higher quality. Several key players are introducing products with lower amounts of sodium and high-fructose corn syrup but higher amounts of fibre. Such factors would in turn further boost the product demand significantly.

Products Takeaway

  • Breakfast Cereals
  • Cakes, Pastries & Sweet Pies
  • Morning Goods
  • Bread & Rolls
  • Cookies
  • Savory Biscuits
  • Other

Among which, cakes, pastries and sweet pies accounted for the significant revenue share, accounted for over 25% revenue share.

End Use Takeaway

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Food & drinks specialists
  • eRetailers
  • Other

Hypermarkets & Supermarkets accounted for the highest revenue share, accounting for over 65% share of the total market’s value. This distribution channel have been increasing their share of the industry by selling wrapped bread made by plant bakeries at a low cost and introducing in-store bakeries producing specialty breads, rolls and pastries.

Key Vendors Takeaway

  • Artisanal Producers
  • General Mills, Inc.
  • Grupo Bimbo, S.A.B. de C.V.
  • The Kellogg Company
  • Other

The bakery & cereals market will be analyzed taking manufacturers of bakery and cereals as players. Of the all key players, General Mills, Inc. emerged as the leading player in the U.S. bakery & cereals market, captured over 9% share of the market’s value. High fixed costs and exit barriers intensify rivalry in the market. In addition, the US market is fragmented, which further increases the competition.

The market size and forecast for each segment and sub-segments has been considered as below:

  • Historical Year – 2014 & 2016
  • Base Year – 2017
  • Estimated Year – 2018
  • Projected Year – 2025

TARGET AUDIENCE

  • Traders, Distributors, and Suppliers
  • Manufacturers
  • Government and Regional Agencies
  • Research Organizations
  • Consultants
  • Distributors

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

MARKET, BY PRODUCTS

  • Breakfast Cereals
  • Cakes, Pastries & Sweet Pies
  • Morning Goods
  • Bread & Rolls
  • Cookies
  • Savory Biscuits
  • Other

MARKET, BY END USE

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Food & drinks specialists
  • eRetailers
  • Other

TABLE OF CONTENT

1. U.S. BAKERY & CEREALS MARKET OVERVIEW
1.1. Study Scope
1.2. Assumption and Methodology
2. EXECUTIVE SUMMARY
2.1. Market Snippet
2.1.1. Market Snippet by Product
2.1.2. Market Snippet by End Use
2.2. Competitive Insights
3. U.S. BAKERY & CEREALS KEY MARKET TRENDS
3.1. Market Drivers
3.1.1. Impact Analysis of Market Drivers
3.2. Market Restraints
3.2.1. Impact Analysis of Market Restraints
3.3. Market Opportunities
3.4. Market Future Trends
4. U.S. BAKERY & CEREALS INDUSTRY STUDY
4.1. Porter’s Five Forces Analysis
4.2. Marketing Strategy Analysis
4.3. Growth Prospect Mapping
4.4. Regulatory Framework Analysis
5. U.S. BAKERY & CEREALS MARKET LANDSCAPE
5.1. Market Share Analysis
5.2. Key Innovators
5.3. Breakdown Data, by Key manufacturer
5.3.1. Established Player Analysis
5.3.2. Emerging Player Analysis
6. U.S. BAKERY & CEREALS MARKET – BY PRODUCT
6.1. Overview
6.1.1. Segment Share Analysis, By Product, 2017 & 2025 (%)
6.2. Breakfast Cereals
6.2.1. Overview
6.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.3. Cakes, Pastries & Sweet Pies
6.3.1. Overview
6.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.4. Morning Goods
6.4.1. Overview
6.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.5. Bread & Rolls
6.5.1. Overview
6.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.6. Cookies
6.6.1. Overview
6.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.7. Savory Biscuits
6.7.1. Overview
6.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.8. Other
6.8.1. Overview
6.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7. U.S. BAKERY & CEREALS MARKET – BY END USE
7.1. Overview
7.1.1. Segment Share Analysis, By End Use, 2017 & 2025 (%)
7.2. Hypermarkets & Supermarkets
7.2.1. Overview
7.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.3. Convenience Stores
7.3.1. Overview
7.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.4. Food & drinks specialists
7.4.1. Overview
7.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.5. eRetailers
7.5.1. Overview
7.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.6. Other
7.6.1. Overview
7.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8. KEY VENDOR ANALYSIS
8.1. Artisanal Producers
8.1.1. Company Snapshot
8.1.2. Financial Performance
8.1.3. Product Benchmarking
8.1.4. Strategic Initiatives
8.2. General Mills, Inc.
8.2.1. Company Snapshot
8.2.2. Financial Performance
8.2.3. Product Benchmarking
8.2.4. Strategic Initiatives
8.3. Grupo Bimbo, S.A.B. de C.V.
8.3.1. Company Snapshot
8.3.2. Financial Performance
8.3.3. Product Benchmarking
8.3.4. Strategic Initiatives
8.4. The Kellogg Company
8.4.1. Company Snapshot
8.4.2. Financial Performance
8.4.3. Product Benchmarking
8.4.4. Strategic Initiatives
9. 360 DEGREE ANALYSTVIEW
10. APPENDIX
10.1. Research Methodology
10.2. References
10.3. Abbreviations
10.4. Disclaimer
10.5. Contact Us

List of Tables
TABLE List of data Products
TABLE Market drivers; Impact Analysis
TABLE Market restraints; Impact Analysis
TABLE U.S. Bakery & Cereals market: Product snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Product
TABLE U.S. Bakery & Cereals market, by Product, 2014-2025 (USD Million)
TABLE U.S. Bakery & Cereals market: End Use snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by End Use
TABLE U.S. Bakery & Cereals market, by End Use 2014-2025 (USD Million)

List of Figures
FIGURE U.S. Bakery & Cereals market segmentation
FIGURE Market research methodology
FIGURE Value chain analysis
FIGURE Porter’s Five Forces Analysis
FIGURE Market Attractiveness Analysis
FIGURE Competitive Landscape; Key company market share analysis, 2018
FIGURE Product segment market share analysis, 2017 & 2025
FIGURE Product segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Breakfast Cereals market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Cakes, Pastries & Sweet Pies market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Morning Goods market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Bread & Rolls market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Cookies market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Savory Biscuits market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Others market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE End Use segment market share analysis, 2017 & 2025
FIGURE End Use segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Hypermarkets & Supermarkets market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Convenience Stores market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Food & drinks specialists market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE eRetailers market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Others market size forecast and trend analysis, 2014 to 2025 (USD Million)

SCOPE AND OBJECTIVES
The objective of this report is to describe the market trends and revenue forecasts for the market for the upcoming years. The report focuses on defining and describing the key influencing factors for the growth of the market. It also offers an in-depth analysis of the market size (revenue), market share, major market segments, different geographic regions, key market players, and premium industry trends.
The report tracks the major market events including Product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analysing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the market. The scope of this report covers the market by its major segments.

KEY BENEFITS OF THE REPORT
• The report presents macro and micro-level outlook regarding the industry. Thus, it becomes easy for our clients to perceive the business landscape and take a glimpse of their own standing in it.
• Thorough analysis of relevant statistical data to estimate the market paradigms
• Exceptional understanding of region and country specific markets. The report will answer some of the toughest questions regarding the market shares, sizes, forecasts, and growth specific to the countries.
• Well-designed strategic framework analyzes the market movements including regional expansion, mergers & acquisitions, and new Product developments

RESEARCH METHODOLOGY

Research methodology is developed on a combination of specialist industry analyst knowledge and in-country research experience. We employ data interrogation methodologies to generate new and meaningful analyses and insights. The research study includes extensive use of secondary sources, paid databases (such as Bloomberg, Dun & Bradstreet, and BusinessWeek) and directories, to identify and collect information, useful to understand technical, commercial and market-oriented aspects. Market data and information are also collected (but not limited to) from the secondary sources such as:

  • Official company’s website, financial and annual reporting
  • Government statistical data
  • Online publishing articles
  • Industry player’s investor presentations
  • Economic news articles
  • National and international trade associations
  • The financial, business, and mainstream press
  • Industry study groups and semiofficial sources
  • Informative channels related to the market topics

* Gathering data through secondary sources is only the first step. The ability to cross-refer market data through available secondary            information often conflicting across multiple sources is a key aspect of the added value we provide

In order to verify and validate secondary market data, we engage with the Key Opinion Leaders (KoL’s), operating in the respective markets, through phone calls, emails, and web-based survey responses. This platform help us validate our data in terms of accuracy and gain insight into the current market and future expectations. Furthermore, the obtained information guide us to understand several facets of the market with respect to manufacturers and buyers’ perspectives.

In addition, to assign weights to all the relevant market dynamics and parameters and quantify their market impact for generating projected market growth rate, we used advanced machine learning algorithms in order to collate essential market data. The machine learning method utilizes algorithms such as regression, correlation, and decision tree, among others, to derive the desired output. This tool help us in deriving highly detailed forecasts, profound knowledge of product demand, and others.

These collected data points are carefully filtered, analyzed, compared, and presented in an easy way to develop accurate research study. Furthermore, all collected data is subjected to undergo exhaustive review process at country level, regional level, and global level.

Market Forecast :

Market forecast is primarily based on the year-on-year (YOY) growth rate. Data projection and future performance of each segment is analyzed based on the key aspects extracted from primary and secondary research results. Thus, data projection exhibits the assumption on how the market performs under microeconomic and macroeconomic parameters. Our market forecasting technique represents strategic conclusions which can play a crucial role for our client’s in making strategic marketing plans.

For forecasting, the following parameters were considered:

  • Market drivers and restraints along with their current and expected impacts
  • Technological scenario and expected developments
  • Trends in the consumer behaviors
  • End-user industry trends

We have assigned weights to above-mentioned parameters and quantified their market impacts using the weighted average analysis, to derive an expected market growth rate.

Market Analysis

Another integral part of our research study is that market data is accompanied by clear written analysis. We include detailed information on market segments in terms of market drivers, market restraints, and market opportunities. These offer insights on different channel dynamics, brand preference, incidence/prevalence data, consumption trend, and technology up-gradations.

We also include supporting data from relevant awareness campaigns, new introductions, regulatory norms, government initiatives, and an industry player’s expansion in specific product segments. From research perspective, this information explains and substantiates estimated data finding and forecast.

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