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U.S. Baby Food Market, By Products (Baby Wet Meals & Others, Special Formula, Baby Cereals & Dry Meals, Starter/First Stage Milk, Toddler Milk/ Third Stag /GUM and Baby Drinks) and By Distribution Channel (Hypermarkets & supermarkets, Cash & carries & warehouse clubs, Convenience Stores and Drug stores & Pharmacies) – Analysis, Share, Trends, Size, & Forecast From 2014 – 2025

108 Pages | Published Date : June 2019 | Report Code: AV326 | Report Format: PDF

REPORT HIGHLIGHT

The U.S. baby food market was valued at USD 7.3 billion by 2017, growing with 3.2% CAGR during the forecast period, 2018-2025

The U.S. baby food market was valued USD 7.3 billion in 2017, representing a compound annual growth rate (CAGR) of 3.2% between 2018 and 2025. Rapid innovations in the food industry is the major driving force for the growth of this industry in the U.S. Also, rapid shifts in consumer demographics, health concerns and purchasing pattern support the industry growth. Also, it is noted that parents in this region are more concerned about their children’s nutrition and less about the product pricing. This would in turn boost the demand for branded products among the end-users, supporting the market growth. For example, according to the Kids Count Data Center (The Annie E. Casey Foundation), around 27% (19,938,860) population in the U.S. are between 0-4 years of age group. Rising population under this age group will boost the demand for canned and jarred baby food, snacks, cereal and juice, driving the market growth father.

On the other side, the US baby food market is regulated by the US Food and Drug Administration (FDA) laws, which require that the products should be produced under sanitary conditions, and must not contain any harmful substances. Compliance with such regulations makes it more difficult for the new entrants to enter the market.

Products Takeaway

  • Baby Wet Meals & Others
  • Special Formula
  • Baby Cereals & Dry Meals
  • Starter/First Stage Milk
  • Toddler Milk/ Third Stag /GUM
  • Baby Drinks
  • Other

Of these, the starter/first stage milk products was the country’s most lucrative segment in 2017, with over 40% revenue share during the same year. By the end of 2025, it is analysed that more than 45% revenue share is procured by this product segment. This report also reveals that baby wet meals and special formulas is growing with the fastest growth rate.

Distribution Channel Takeaway

  • Hypermarkets & supermarkets
  • Cash & carries & warehouse clubs
  • Convenience Stores
  • Drug stores & Pharmacies
  • Other

Hypermarkets & supermarkets form the leading distribution channel in the United States baby food market, accounting for a 70.9% share of the total market’s value. Convenience Stores recorded over 11% of overall revenue share. In the U.S., the retail distribution network is highly consolidated, dominated by Wal-Mart, which offers a variety of private label baby food products. For example, it offers a variety of baby infant formula, food jars and pouches, deserts, cereals, snacks, and drinks. All of this drives up buyer power and pressures market players.

Key Vendor Takeaway

  • Friesland Campina
  • Nestlé S.A.
  • Bellamy Organics
  • Campbell soups
  • Hain Celestial Group
  • Danone
  • Perrigo Company
  • Hero AG
  • Mead Johnson Nutrition
  • Abbott Laboratories

This market is heavily dominated by strong brands that hold significant market share. The US baby food market is concentrated, with the top four players accounting for almost 90% of its total value. Nestlé S.A. is emerged as the leading player in the U.S. baby food market, captured over 30% share of the market’s value in 2017. Mead Johnson & Company, LLC followed the suits, accounted for a 28% revenue share. Trying to enter this market with a new brand in the face of such formidable incumbents can be extremely challenging. New entrants face large players whose economies of scale allow them to compete fiercely on the product pricing.

The market size and forecast for each segment and sub-segments has been considered as below:

  • Historical Year – 2014 & 2016
  • Base Year – 2017
  • Estimated Year – 2018
  • Projected Year – 2025

TARGET AUDIENCE

  • Traders, Distributors, and Suppliers
  • Manufacturers
  • Government and Regional Agencies
  • Research Organizations
  • Consultants
  • Distributors

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

MARKET, BY PRODUCTS

  • Baby Wet Meals & Others
  • Special Formula
  • Baby Cereals & Dry Meals
  • Starter/First Stage Milk
  • Toddler Milk/ Third Stag /GUM
  • Baby Drinks
  • Other

MARKET, BY DISTRIBUTION CHANNEL

  • Hypermarkets & supermarkets
  • Cash & carries & warehouse clubs
  • Convenience Stores
  • Drug stores & Pharmacies
  • Other

TABLE OF CONTENT

1. U.S. BABY FOOD MARKET OVERVIEW
1.1. Study Scope
1.2. Assumption and Methodology
2. EXECUTIVE SUMMARY
2.1. Market Snippet
2.1.1. Market Snippet by Product
2.1.2. Market Snippet by Distribution Channel
2.2. Competitive Insights
3. U.S. BABY FOOD KEY MARKET TRENDS
3.1. Market Drivers
   3.1.1. Impact Analysis of Market Drivers
3.2. Market Restraints
   3.2.1. Impact Analysis of Market Restraints
3.3. Market Opportunities
3.4. Market Future Trends
4. U.S. BABY FOOD INDUSTRY STUDY
4.1. Porter’s Five Forces Analysis
4.2. Marketing Strategy Analysis
4.3. Growth Prospect Mapping
5. U.S. BABY FOOD MARKET LANDSCAPE
5.1. Market Share Analysis
5.2. Key Innovators
5.3. Breakdown Data, by Key Manufacturer
5.3.1. Established Player Analysis
5.3.2. Emerging Player Analysis
6. U.S. BABY FOOD MARKET – BY PRODUCT
6.1. Overview
6.1.1. Segment Share Analysis, By Product, 2017 & 2025 (%)
6.2. Baby Wet Meals & Others
   6.2.1. Overview
   6.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.3. Special Formula
   6.3.1. Overview
   6.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.4. Baby Cereals & Dry Meals
   6.4.1. Overview
   6.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.5. Starter/First Stage Milk
   6.5.1. Overview
   6.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.6. Toddler Milk/ Third Stag /GUM
   6.6.1. Overview
   6.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.7. Baby Drinks
   6.7.1. Overview
   6.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.8. Other
   6.8.1. Overview
   6.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7. U.S. BABY FOOD MARKET – BY DISTRIBUTION CHANNEL
7.1. Overview
7.1.1. Segment Share Analysis, By Distribution Channel, 2017 & 2025 (%)
7.2. Hypermarkets & supermarkets
   7.2.1. Overview
   7.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.3. Cash & carries & warehouse clubs
   7.3.1. Overview
   7.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.4. Convenience Stores
   7.4.1. Overview
   7.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.5. Drug stores & Pharmacies
   7.5.1. Overview
   7.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.6. Other
   7.6.1. Overview
   7.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8. KEY VENDOR ANALYSIS
8.1. Friesland Campina
   8.1.1. Company Snapshot
   8.1.2. Financial Performance
   8.1.3. Product Benchmarking
8.1.4. Strategic Initiatives
8.2. Nestlé S.A.
8.3. Bellamy Organics
8.4. Campbell soups
8.5. Hain Celestial Group
8.6. Danone
8.7. Perrigo Company
8.8. Hero AG
8.9. Mead Johnson Nutrition
8.10. Abbott Laboratories
9. 360 DEGREE ANALYSTVIEW
10. APPENDIX
10.1. Research Methodology
10.2. References
10.3. Abbreviations
10.4. Disclaimer
10.5. Contact Us

List of Tables
TABLE List of data sources
TABLE Market drivers; Impact Analysis
TABLE Market restraints; Impact Analysis
TABLE U.S. Baby Food Market: Product snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Product
TABLE U.S. Baby Food Market, by Product 2014-2025 (USD Million)
TABLE U.S. Baby Food Market: Distribution Channel snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Distribution Channel
TABLE U.S. Baby Food Market, by Distribution Channel, 2014-2025 (USD Million)

List of Figures
FIGURE U.S. Baby Food Market segmentation
FIGURE Market research methodology
FIGURE Value chain analysis
FIGURE Porter’s Five Forces Analysis
FIGURE Market Attractiveness Analysis
FIGURE Competitive Landscape; Key company market share analysis, 2018
FIGURE Product segment market share analysis, 2017 & 2025
FIGURE Product segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Still unflavored market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Sparkling unflavored market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Sparkling flavored market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Still flavored market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Distribution Channel segment market share analysis, 2017 & 2025
FIGURE Distribution Channel segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Supermarkets / hypermarkets market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Specialist Retailers market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Independent Retailers market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE On-trade market size forecast and trend analysis, 2014 to 2025 (USD Million)

SCOPE AND OBJECTIVES
The objective of this report is to describe the market trends and revenue forecasts for the market for the upcoming years. The report focuses on defining and describing the key influencing factors for the growth of the market. It also offers an in-depth analysis of the market size (revenue), market share, major market segments, different geographic regions, key market players, and premium industry trends.
The report tracks the major market events including Technology launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analysing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the market. The scope of this report covers the market by its major segments.

KEY BENEFITS OF THE REPORT
• The report presents macro and micro-level outlook regarding the industry. Thus, it becomes easy for our clients to perceive the business landscape and take a glimpse of their own standing in it.
• Thorough analysis of relevant statistical data to estimate the market paradigms
• Exceptional understanding of region and country specific markets. The report will answer some of the toughest questions regarding the market shares, sizes, forecasts, and growth specific to the countries.
• Well-designed strategic framework analyzes the market movements including regional expansion, mergers & acquisitions, and new Technology developments

RESEARCH METHODOLOGY

Research methodology is developed on a combination of specialist industry analyst knowledge and in-country research experience. We employ data interrogation methodologies to generate new and meaningful analyses and insights. The research study includes extensive use of secondary sources, paid databases (such as Bloomberg, Dun & Bradstreet, and BusinessWeek) and directories, to identify and collect information, useful to understand technical, commercial and market-oriented aspects. Market data and information are also collected (but not limited to) from the secondary sources such as:

  • Official company’s website, financial and annual reporting
  • Government statistical data
  • Online publishing articles
  • Industry player’s investor presentations
  • Economic news articles
  • National and international trade associations
  • The financial, business, and mainstream press
  • Industry study groups and semiofficial sources
  • Informative channels related to the market topics

* Gathering data through secondary sources is only the first step. The ability to cross-refer market data through available secondary            information often conflicting across multiple sources is a key aspect of the added value we provide

In order to verify and validate secondary market data, we engage with the Key Opinion Leaders (KoL’s), operating in the respective markets, through phone calls, emails, and web-based survey responses. This platform help us validate our data in terms of accuracy and gain insight into the current market and future expectations. Furthermore, the obtained information guide us to understand several facets of the market with respect to manufacturers and buyers’ perspectives.

In addition, to assign weights to all the relevant market dynamics and parameters and quantify their market impact for generating projected market growth rate, we used advanced machine learning algorithms in order to collate essential market data. The machine learning method utilizes algorithms such as regression, correlation, and decision tree, among others, to derive the desired output. This tool help us in deriving highly detailed forecasts, profound knowledge of product demand, and others.

These collected data points are carefully filtered, analyzed, compared, and presented in an easy way to develop accurate research study. Furthermore, all collected data is subjected to undergo exhaustive review process at country level, regional level, and global level.

Market Forecast :

Market forecast is primarily based on the year-on-year (YOY) growth rate. Data projection and future performance of each segment is analyzed based on the key aspects extracted from primary and secondary research results. Thus, data projection exhibits the assumption on how the market performs under microeconomic and macroeconomic parameters. Our market forecasting technique represents strategic conclusions which can play a crucial role for our client’s in making strategic marketing plans.

For forecasting, the following parameters were considered:

  • Market drivers and restraints along with their current and expected impacts
  • Technological scenario and expected developments
  • Trends in the consumer behaviors
  • End-user industry trends

We have assigned weights to above-mentioned parameters and quantified their market impacts using the weighted average analysis, to derive an expected market growth rate.

Market Analysis

Another integral part of our research study is that market data is accompanied by clear written analysis. We include detailed information on market segments in terms of market drivers, market restraints, and market opportunities. These offer insights on different channel dynamics, brand preference, incidence/prevalence data, consumption trend, and technology up-gradations.

We also include supporting data from relevant awareness campaigns, new introductions, regulatory norms, government initiatives, and an industry player’s expansion in specific product segments. From research perspective, this information explains and substantiates estimated data finding and forecast.

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