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China Frozen Food Market, By Product Types (Fish/Seafood, Pizza, Meat Products, Potato Products, Bakery Products and Ready Meals), By Distribution Channel and By Geography (North America, Europe, Asia Pacific, and RoW) – Analysis, Share, Trends, Size, & Forecast From 2014 – 2025

116 Pages | Published Date : July 2019 | Report Code: AV345 | Report Format: PDF

REPORT HIGHLIGHT

China frozen food market was valued USD 16.70 billion in 2017 and is expected to grow at 3.7% growth rate over the forecast period. In terms of volume, the industry recorded 5,544.1 million Kilogram frozen food sell in China during the same year.

 Market Dynamics

Frozen Food is increasingly becoming popular among the China consumers and is considered to be premium packaged food in country. Frozen food products are largely undifferentiated category, making it more difficult for market players to retain number of buyers. Key players are competing through pricing and based on end-user brand loyalty, thus forcing buyers to purchase what the consumer wants. Growth of frozen food industry in China is growing rapidly as lots of multinational companies are entering in this countries with innovative and healthy product portfolio. The country accounted for over 42% share of the overall Asia Pacific frozen food market.

Product Types Takeaway

  • Frozen Fish/Seafood
  • Frozen Pizza
  • Frozen Meat Products
  • Frozen Potato Products
  • Frozen Bakery Products
  • Frozen Ready Meals
  • Other

Of these, frozen fish/seafood is the largest segment of the frozen food market in China, accounting over 35% of the market’s revenue. These products are well positioned compared to all other frozen foods to meet a myriad of end-user needs. On contrary, frozen meat products are growing with promising growth rate over the study period owing to the convenience factor associated. As per the Agriculture and Agri-Food Canada, the meat demand in China is increasing at rapid pace, both in terms of quality and quantity. The country is considered to be the largest consumer and producer for meat, with the top three categories being chicken, pork and beef. During the year 2016, the country has produced 76.4 million tonnes meat and consumed around 65.6 million tonnes during the same year.

Distribution Channel Takeaway

  • Supermarkets / hypermarkets
  • Independent Retailers
  • Convenience Stores
  • Specialist Retailers
  • Other

Frozen roducts are distributed through various service providers, retail channels directly and indirectly involved with the product, or adjacent industries. Hypermarket accounted for the highest revenue share and is projected to continue its dominance over the future period.

Key VendorsTakeaway

  • Sanquan Foods Company Limited
  • Best food China Ltd
  • WH Group Limited
  • Longfeng
  • Ajinomoto Co., Inc.
  • Shouguang Hotitol Co. Ltd
  • Sinian Co. Ltd
  • Jinxiang Dachang International Trading Co., Ltd.
  • General Mills, Inc.
  • Other

The Chinese frozen food industry is fragmented in nature with the few key players accounting for over 15% of the overall market value. This indicates a high number of competitors, which increases rivalry. Introduction of new products are believed to enhance consumer retention and diversify the company’s growth. Sanquan Foods Company Limited emerged as one of the leading player in China market, accounted 6% share of the market’s volume. Key players are building giant storage and factories to focus on cold storage transport effectively.

The market size and forecast for each segment and sub-segments has been considered as below:

  • Historical Year – 2014 & 2016
  • Base Year – 2017
  • Estimated Year – 2018
  • Projected Year – 2025

TARGET AUDIENCE

  • Traders, Distributors, and Suppliers
  • Manufacturers
  • Government and Regional Agencies
  • Research Organizations
  • Consultants
  • Distributors

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

MARKET, BY PRODUCT TYPES

  • Frozen Fish/Seafood
  • Frozen Pizza
  • Frozen Meat Products
  • Frozen Potato Products
  • Frozen Bakery Products
  • Frozen Ready Meals
  • Other

MARKET, BY DISTRIBUTION CHANNEL

  • Supermarkets / hypermarkets
  • Independent Retailers
  • Convenience Stores
  • Specialist Retailers
  • Other

TABLE OF CONTENT

1. CHINA FROZEN FOOD MARKET OVERVIEW
1.1. Study Scope
1.2. Assumption and Methodology
2. EXECUTIVE SUMMARY
2.1. Market Snippet
2.1.1. Market Snippet by Product Types
2.1.2. Market Snippet by Distribution Channel
2.1.3. Market Snippet by Region
2.2. Competitive Insights
3. CHINA FROZEN FOOD KEY MARKET TRENDS
3.1. Market Drivers
3.1.1. Impact Analysis of Market Drivers
3.2. Market Restraints
3.2.1. Impact Analysis of Market Restraints
3.3. Market Opportunities
3.4. Market Future Trends
4. CHINA FROZEN FOOD INDUSTRY STUDY
4.1. Porter’s Five Forces Analysis
4.2. Marketing Strategy Analysis
4.3. Growth Prospect Mapping
4.4. Supply Chain Analysis
5. CHINA FROZEN FOOD MARKET LANDSCAPE
5.1. Market Share Analysis
5.2. Key Innovators
5.3. Breakdown Data, by Key manufacturer
5.3.1. Established Player Analysis
5.3.2. Emerging Player Analysis
6. CHINA FROZEN FOOD MARKET – BY PRODUCT TYPES
6.1. Overview
6.1.1. Segment Share Analysis, By Product Types, 2017 & 2025 (%)
6.2. Frozen Fish/Seafood
   6.2.1. Overview
   6.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.3. Frozen Pizza
   6.3.1. Overview
   6.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.4. Frozen Meat Products
   6.4.1. Overview
   6.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.5. Frozen Potato Products
   6.5.1. Overview
   6.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.6. Frozen Bakery Products
   6.6.1. Overview
   6.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.7. Frozen Ready Meals
   6.7.1. Overview
   6.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.8. Other
   6.8.1. Overview
   6.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7. CHINA FROZEN FOOD MARKET – BY DISTRIBUTION CHANNEL
7.1. Overview
7.1.1. Segment Share Analysis, By Distribution Channel, 2017 & 2025 (%)
7.2. Supermarkets / hypermarkets
   7.2.1. Overview
   7.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.3. Independent Retailers
   7.3.1. Overview
   7.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.4. Convenience Stores
   7.4.1. Overview
   7.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.5. Specialist Retailers
   7.5.1. Overview
   7.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.6. Other
   7.6.1. Overview
   7.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8. KEY VENDOR ANALYSIS
8.1. Sanquan Foods Company Limited
   8.1.1. Company Snapshot
   8.1.2. Financial Performance
   8.1.3. Product Benchmarking
   8.1.4. Strategic Initiatives
8.2. Best food China Ltd
8.3. WH Group Limited
8.4. Longfeng
8.5. Ajinomoto Co., Inc.
8.6. Shouguang Hotitol Co. Ltd
8.7. Sinian Co. Ltd
8.8. Jinxiang Dachang International Trading Co., Ltd.
8.9. General Mills, Inc.
9. 360 DEGREE ANALYSTVIEW
10. APPENDIX
10.1. Research Methodology
10.2. References
10.3. Abbreviations
10.4. Disclaimer
10.5. Contact Us

List of Tables
TABLE List of data sources
TABLE Market drivers; Impact Analysis
TABLE Market restraints; Impact Analysis
TABLE China Frozen Food market: Product Types snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Product Types
TABLE China Frozen Food market, by Product Types, 2014-2025 (USD Million)
TABLE China Frozen Food market: Distribution Channel snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Distribution Channel
TABLE China Frozen Food market, by Distribution Channel 2014-2025 (USD Million)

List of Figures
FIGURE China Frozen Food market segmentation
FIGURE Market research methodology
FIGURE Supply chain analysis
FIGURE Porter’s Five Forces Analysis
FIGURE Market Attractiveness Analysis
FIGURE Competitive Landscape; Key company market share analysis, 2018
FIGURE Product Types segment market share analysis, 2017 & 2025
FIGURE Product Types segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Frozen Fish/Seafood market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Frozen Pizza market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Frozen Meat Products market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Frozen Potato Products market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Frozen Bakery Products market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Frozen Ready Meals market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Other market size forecast and trend analysis, 2014 to 2025 (USD Million)
Million)
FIGURE Distribution Channel segment market share analysis, 2017 & 2025
FIGURE Distribution Channel segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Supermarkets / hypermarkets market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Independent Retailers market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Convenience Stores market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Specialist Retailers market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Other market size forecast and trend analysis, 2014 to 2025 (USD Million)

SCOPE AND OBJECTIVES
The objective of this report is to describe the market trends and revenue forecasts for the market for the upcoming years. The report focuses on defining and describing the key influencing factors for the growth of the market. It also offers an in-depth analysis of the market size (revenue), market share, major market segments, different geographic regions, key market players, and premium industry trends.
The report tracks the major market events including Product Types launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analysing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the market. The scope of this report covers the market by its major segments.

KEY BENEFITS OF THE REPORT
• The report presents macro and micro-level outlook regarding the industry. Thus, it becomes easy for our clients to perceive the business landscape and take a glimpse of their own standing in it.
• Thorough analysis of relevant statistical data to estimate the market paradigms
• Exceptional understanding of region and country specific markets. The report will answer some of the toughest questions regarding the market shares, sizes, forecasts, and growth specific to the countries.
• Well-designed strategic framework analyzes the market movements including regional expansion, mergers & acquisitions, and new Product Types developments

RESEARCH METHODOLOGY

Research methodology is developed on a combination of specialist industry analyst knowledge and in-country research experience. We employ data interrogation methodologies to generate new and meaningful analyses and insights. The research study includes extensive use of secondary sources, paid databases (such as Bloomberg, Dun & Bradstreet, and BusinessWeek) and directories, to identify and collect information, useful to understand technical, commercial and market-oriented aspects. Market data and information are also collected (but not limited to) from the secondary sources such as:

  • Official company’s website, financial and annual reporting
  • Government statistical data
  • Online publishing articles
  • Industry player’s investor presentations
  • Economic news articles
  • National and international trade associations
  • The financial, business, and mainstream press
  • Industry study groups and semiofficial sources
  • Informative channels related to the market topics

* Gathering data through secondary sources is only the first step. The ability to cross-refer market data through available secondary            information often conflicting across multiple sources is a key aspect of the added value we provide

In order to verify and validate secondary market data, we engage with the Key Opinion Leaders (KoL’s), operating in the respective markets, through phone calls, emails, and web-based survey responses. This platform help us validate our data in terms of accuracy and gain insight into the current market and future expectations. Furthermore, the obtained information guide us to understand several facets of the market with respect to manufacturers and buyers’ perspectives.

In addition, to assign weights to all the relevant market dynamics and parameters and quantify their market impact for generating projected market growth rate, we used advanced machine learning algorithms in order to collate essential market data. The machine learning method utilizes algorithms such as regression, correlation, and decision tree, among others, to derive the desired output. This tool help us in deriving highly detailed forecasts, profound knowledge of product demand, and others.

These collected data points are carefully filtered, analyzed, compared, and presented in an easy way to develop accurate research study. Furthermore, all collected data is subjected to undergo exhaustive review process at country level, regional level, and global level.

Market Forecast :

Market forecast is primarily based on the year-on-year (YOY) growth rate. Data projection and future performance of each segment is analyzed based on the key aspects extracted from primary and secondary research results. Thus, data projection exhibits the assumption on how the market performs under microeconomic and macroeconomic parameters. Our market forecasting technique represents strategic conclusions which can play a crucial role for our client’s in making strategic marketing plans.

For forecasting, the following parameters were considered:

  • Market drivers and restraints along with their current and expected impacts
  • Technological scenario and expected developments
  • Trends in the consumer behaviors
  • End-user industry trends

We have assigned weights to above-mentioned parameters and quantified their market impacts using the weighted average analysis, to derive an expected market growth rate.

Market Analysis

Another integral part of our research study is that market data is accompanied by clear written analysis. We include detailed information on market segments in terms of market drivers, market restraints, and market opportunities. These offer insights on different channel dynamics, brand preference, incidence/prevalence data, consumption trend, and technology up-gradations.

We also include supporting data from relevant awareness campaigns, new introductions, regulatory norms, government initiatives, and an industry player’s expansion in specific product segments. From research perspective, this information explains and substantiates estimated data finding and forecast.

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