Home >> Report Store >> Consumer Goods >> Breakfast Cereal Market Size, Share & Industry Report, 2025 >

Breakfast Cereal Market, By Material (Ready-to-eat Cereals and Hot cereals), By Distribution Channel (Independent Retailers, Supermarkets / hypermarkets, Specialist Retailers and Convenience Stores) and by Geography (NA, EU, APAC, and RoW) – Analysis, Share, Trends, Size, & Forecast From 2014 – 2025

118 Pages | Published Date : June 2019 | Report Code: AV338 | Report Format: PDF

REPORT HIGHLIGHT

The breakfast cereal market was valued at USD 36.28 billion by 2017, growing with 13.7% CAGR during the forecast period, 2018-2025

Breakfast cereal food were originally sold as milled grains of oats and wheat which required further cooking prior to consumption. This product is categorized as traditional and ready to eat cereals. Traditional products includes oats, farina, wheat, rice, and corn products. Whereas, ready to eat products comprise of flaked, gun-puffed whole grain and extruded gun-puffed cereals.

The global breakfast cereals market valued USD 33.6 billion in 2017, expanding at a CAGR of 2.8% during the study period. In 2019, the global breakfast cereals market had a volume of 5.6 million kilo and growing with 12% CAGR. These products have become more attractive as the importance of healthy foods has increased. This has also resulted in the emergence of many new, local producers who will exacerbate the level of competition.

Product Takeaway

In terms of product types, the market is divided as;

  • Ready-to-eat cereals
  • Hot cereals

Ready-to-eat category accounted for the highest revenue share. Ready to eat cereals are undeniably quick and easy to cook and becoming very popular among the users owing to the busy lifestyle. These products are fast replacing traditional breakfast menus. as the companies are introducing range of ready to eat cereals with flavors to entice customer’s taste-buds. The largest markets for the Ready-to-eat Cereal products are Ireland, U.K. and Australia.

Distribution Channel Takeaway

  • Independent Retailers
  • Supermarkets / hypermarkets
  • Specialist Retailers
  • Convenience Stores
  • Other

Of these, ready-to-eat cereal is considered to be the biggest market, with over 80% market share. In terms of value, over three-quarters of breakfast cereal products are sold in hypermarkets and supermarkets.

Key Vendors Takeaway

  • Nestlé S.A.
  • Marico Limited
  • General Mills, Inc.
  • Kellogg Company
  • Bagrrys India Limited
  • Sanitarium Health
  • B&G Foods Inc.
  • PepsiCo
  • Attune foods
  • Post Foods LLC
  • Bob’s Red Mill Natural Foods

The global breakfast cereals market sees a strong presence of players such as General Mills, Kellogg and Cereal Partners Worldwide. Kellogg’s dominated the market in terms of value, with a share of over 35%. Whereas, the top three market players account for over 55% of the total market value. The industry is fairly concentrated, both in terms of the major producers and sales channels.

The market size and forecast for each segment and sub-segments has been considered as below:

  • Historical Year – 2014 & 2016
  • Base Year – 2017
  • Estimated Year – 2018
  • Projected Year – 2025

TARGET AUDIENCE

  • Traders, Distributors, and Suppliers
  • Manufacturers
  • Government and Regional Agencies
  • Research Organizations
  • Consultants
  • Distributors

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

MARKET, BY PRODUCT

  • Ready-to-eat cereals
  • Hot cereals

MARKET, BY DISTRIBUTION CHANNEL

  • Independent Retailers
  • Supermarkets / hypermarkets
  • Specialist Retailers
  • Convenience Stores
  • Other

MARKET, BY REGION

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Rest of APAC
  • Rest of the World
    • Middle East and Africa
    • Latin America

TABLE OF CONTENT

1. BREAKFAST CEREAL MARKET OVERVIEW
1.1. Study Scope
1.2. Assumption and Methodology
2. EXECUTIVE SUMMARY
2.1. Market Snippet
2.1.1. Market Snippet by Product
2.1.2. Market Snippet by Distribution Channel
2.1.3. Market Snippet by Region
2.2. Competitive Insights
3. BREAKFAST CEREAL KEY MARKET TRENDS
3.1. Market Drivers
3.1.1. Impact Analysis of Market Drivers
3.2. Market Restraints
3.2.1. Impact Analysis of Market Restraints
3.3. Market Opportunities
3.4. Market Future Trends
4. BREAKFAST CEREAL INDUSTRY STUDY
4.1. Porter’s Five Forces Analysis
4.2. Marketing Strategy Analysis
4.3. Growth Prospect Mapping
5. BREAKFAST CEREAL MARKET LANDSCAPE
5.1. Market Share Analysis
5.2. Key Innovators
5.3. Breakdown Data, by Key manufacturer
5.3.1. Established Player Analysis
5.3.2. Emerging Player Analysis
6. BREAKFAST CEREAL MARKET – BY PRODUCT
6.1. Overview
6.1.1. Segment Share Analysis, By Product, 2017 & 2025 (%)
6.2. Ready-to-eat cereals
   6.2.1. Overview
   6.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.3. Hot cereals
   6.3.1. Overview
   6.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7. BREAKFAST CEREAL MARKET – BY DISTRIBUTION CHANNEL
7.1. Overview
7.1.1. Segment Share Analysis, By Distribution Channel, 2017 & 2025 (%)
7.2. Independent Retailers
   7.2.1. Overview
   7.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.3. Supermarkets / hypermarkets
   7.3.1. Overview
   7.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.4. Specialist Retailers
   7.4.1. Overview
   7.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.5. Convenience Stores
   7.5.1. Overview
   7.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.6. Others
   7.6.1. Overview
   7.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8. BREAKFAST CEREAL MARKET– BY GEOGRAPHY
8.1. Introduction
8.1.1. Segment Share Analysis, By Region, 2017 & 2025 (%)
8.2. North America
   8.2.1. Overview
   8.2.2. Key Manufacturers in North America
   8.2.3. North America Market Size and Forecast, By Country, 2014 – 2025 (US$ Million)
   8.2.4. North America Market Size and Forecast, By Product, 2014 – 2025 (US$ Million)
   8.2.5. North America Market Size and Forecast, By Distribution Channel, 2014 – 2025 (US$ Million)
8.2.6. U.S.
   8.2.6.1. Overview
   8.2.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.2.7. Canada
   8.2.7.1. Overview
   8.2.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.3. Europe
   8.3.1. Overview
   8.3.2. Key Manufacturers in Europe
   8.3.3. Europe Market Size and Forecast, By Country, 2014 – 2025 (US$ Million)
   8.3.4. Europe Market Size and Forecast, By Product, 2014 – 2025 (US$ Million)
   8.3.5. Europe Market Size and Forecast, By Distribution Channel, 2014 – 2025 (US$ Million)
8.3.6. France
   8.3.6.1. Overview
   8.3.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.3.7. Germany
   8.3.7.1. Overview
   8.3.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.3.8. Rest of Europe
   8.3.8.1. Overview
   8.3.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.4. Asia Pacific (APAC)
   8.4.1. Overview
   8.4.2. Key Manufacturers in Asia Pacific
   8.4.3. Asia Pacific Market Size and Forecast, By Country, 2014 – 2025 (US$ Million)
   8.4.4. Asia Pacific Market Size and Forecast, By Product, 2014 – 2025 (US$ Million)
   8.4.5. Asia Pacific Market Size and Forecast, By Distribution Channel, 2014 – 2025 (US$ Million)
8.4.6. China
   8.4.6.1. Overview
   8.4.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.4.7. India
   8.4.7.1. Overview
   8.4.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.4.8. Rest of APAC
   8.4.8.1. Overview
   8.4.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.5. Rest of the World
   8.5.1. Overview
   8.5.2. Key Manufacturers in Rest of the World
   8.5.3. Rest of the World Market Size and Forecast, By Country, 2014 – 2025 (US$ Million)
   8.5.4. Rest of the World Market Size and Forecast, By Product, 2014 – 2025 (US$ Million)
   8.5.5. Rest of the World Market Size and Forecast, By Distribution Channel, 2014 – 2025 (US$ Million)
8.5.6. Latin America
   8.5.6.1. Overview
   8.5.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.5.7. Middle East and Africa
   8.5.7.1. Overview
   8.5.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
9. KEY VENDOR ANALYSIS
9.1. Nestlé S.A.
   9.1.1. Company Snapshot
   9.1.2. Financial Performance
   9.1.3. Product Benchmarking
   9.1.4. Strategic Initiatives
9.2. Marico Limited
9.3. General Mills, Inc.
9.4. Kellogg Company
9.5. Bagrrys India Limited
9.6. Sanitarium Health
9.7. B&G Foods Inc.
9.8. PepsiCo
9.9. Attune foods
9.10. Post Foods LLC
9.11. Bob’s Red Mill Natural Foods
9.12. Cereal Partners Worldwide
10. 360 DEGREE ANALYSTVIEW
11. APPENDIX
11.1. Research Methodology
11.2. References
11.3. Abbreviations
11.4. Disclaimer
11.5. Contact Us

List of Tables
TABLE List of data sources
TABLE Market drivers; Impact Analysis
TABLE Market restraints; Impact Analysis
TABLE Breakfast Cereal market: Product snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Product
TABLE Global Breakfast Cereal market, by Product 2014-2025 (USD Million)
TABLE Breakfast Cereal market: Distribution Channel snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Distribution Channel
TABLE Global Breakfast Cereal market, by Distribution Channel 2014-2025 (USD Million)
TABLE Breakfast Cereal market: Regional Snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Region
TABLE Global Breakfast Cereal market, by Region 2014-2025 (USD Million)
TABLE North America Breakfast Cereal market, by Country, 2014-2025 (USD Million)
TABLE North America Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE North America Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE U.S. Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE U.S. Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Canada Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE Canada Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Europe Breakfast Cereal market, by country, 2014-2025 (USD Million)
TABLE Europe Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE Europe Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Germany Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE Germany Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE U.K. Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE U.K. Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Rest of the Europe Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE Rest of the Europe Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Asia Pacific Breakfast Cereal market, by country, 2014-2025 (USD Million)
TABLE Asia Pacific Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE Asia Pacific Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Japan Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE Japan Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE China Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE China Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Rest of Asia Pacific Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE Rest of Asia Pacific Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Rest of the World Breakfast Cereal market, by country, 2014-2025 (USD Million)
TABLE Rest of the World Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE Rest of the World Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Latin America Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE Latin America Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Middle East and Africa Breakfast Cereal market, by Product, 2014-2025 (USD Million)
TABLE Middle East and Africa Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)

List of Figures
FIGURE Breakfast Cereal market segmentation
FIGURE Market research methodology
FIGURE Value chain analysis
FIGURE Porter’s Five Forces Analysis
FIGURE Market Attractiveness Analysis
FIGURE Competitive Landscape; Key company market share analysis, 2018
FIGURE Product segment market share analysis, 2017 & 2025
FIGURE Product segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Ready to eat cereal market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Hot cereal market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Distribution Channel segment market share analysis, 2017 & 2025
FIGURE Distribution Channel segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Independent Retailers market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Supermarkets / hypermarkets market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Specialist Retailers market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Convenience Stores market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Others market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Regional segment market share analysis, 2017 & 2025
FIGURE Regional segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE North America Breakfast Cereal market share and leading players, 2018
FIGURE Europe Breakfast Cereal market share and leading players, 2018
FIGURE Asia Pacific Breakfast Cereal market share and leading players, 2018
FIGURE Latin America Breakfast Cereal market share and leading players, 2018
FIGURE Middle East and Africa Breakfast Cereal market share and leading players, 2018
FIGURE North America market share analysis by country, 2018
FIGURE U.S. market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Canada market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Europe market share analysis by country, 2018
FIGURE U.K. market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Germany market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Rest of the Europe market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Asia Pacific market share analysis by country, 2018
FIGURE India market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE China market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Rest of Asia Pacific market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Rest of the World market share analysis by country, 2018
FIGURE Latin America market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Middle East and Africa market size, forecast and trend analysis, 2014 to 2025 (USD Million)

SCOPE AND OBJECTIVES
The objective of this report is to describe the market trends and revenue forecasts for the market for the upcoming years. The report focuses on defining and describing the key influencing factors for the growth of the market. It also offers an in-depth analysis of the market size (revenue), market share, major market segments, different geographic regions, key market players, and premium industry trends.
The report tracks the major market events including Technology launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analysing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the market. The scope of this report covers the market by its major segments.

KEY BENEFITS OF THE REPORT
• The report presents macro and micro-level outlook regarding the industry. Thus, it becomes easy for our clients to perceive the business landscape and take a glimpse of their own standing in it.
• Thorough analysis of relevant statistical data to estimate the market paradigms
• Exceptional understanding of region and country specific markets. The report will answer some of the toughest questions regarding the market shares, sizes, forecasts, and growth specific to the countries.
• Well-designed strategic framework analyzes the market movements including regional expansion, mergers & acquisitions, and new Technology developments

RESEARCH METHODOLOGY

Research methodology is developed on a combination of specialist industry analyst knowledge and in-country research experience. We employ data interrogation methodologies to generate new and meaningful analyses and insights. The research study includes extensive use of secondary sources, paid databases (such as Bloomberg, Dun & Bradstreet, and BusinessWeek) and directories, to identify and collect information, useful to understand technical, commercial and market-oriented aspects. Market data and information are also collected (but not limited to) from the secondary sources such as:

  • Official company’s website, financial and annual reporting
  • Government statistical data
  • Online publishing articles
  • Industry player’s investor presentations
  • Economic news articles
  • National and international trade associations
  • The financial, business, and mainstream press
  • Industry study groups and semiofficial sources
  • Informative channels related to the market topics

* Gathering data through secondary sources is only the first step. The ability to cross-refer market data through available secondary            information often conflicting across multiple sources is a key aspect of the added value we provide

In order to verify and validate secondary market data, we engage with the Key Opinion Leaders (KoL’s), operating in the respective markets, through phone calls, emails, and web-based survey responses. This platform help us validate our data in terms of accuracy and gain insight into the current market and future expectations. Furthermore, the obtained information guide us to understand several facets of the market with respect to manufacturers and buyers’ perspectives.

In addition, to assign weights to all the relevant market dynamics and parameters and quantify their market impact for generating projected market growth rate, we used advanced machine learning algorithms in order to collate essential market data. The machine learning method utilizes algorithms such as regression, correlation, and decision tree, among others, to derive the desired output. This tool help us in deriving highly detailed forecasts, profound knowledge of product demand, and others.

These collected data points are carefully filtered, analyzed, compared, and presented in an easy way to develop accurate research study. Furthermore, all collected data is subjected to undergo exhaustive review process at country level, regional level, and global level.

Market Forecast :

Market forecast is primarily based on the year-on-year (YOY) growth rate. Data projection and future performance of each segment is analyzed based on the key aspects extracted from primary and secondary research results. Thus, data projection exhibits the assumption on how the market performs under microeconomic and macroeconomic parameters. Our market forecasting technique represents strategic conclusions which can play a crucial role for our client’s in making strategic marketing plans.

For forecasting, the following parameters were considered:

  • Market drivers and restraints along with their current and expected impacts
  • Technological scenario and expected developments
  • Trends in the consumer behaviors
  • End-user industry trends

We have assigned weights to above-mentioned parameters and quantified their market impacts using the weighted average analysis, to derive an expected market growth rate.

Market Analysis

Another integral part of our research study is that market data is accompanied by clear written analysis. We include detailed information on market segments in terms of market drivers, market restraints, and market opportunities. These offer insights on different channel dynamics, brand preference, incidence/prevalence data, consumption trend, and technology up-gradations.

We also include supporting data from relevant awareness campaigns, new introductions, regulatory norms, government initiatives, and an industry player’s expansion in specific product segments. From research perspective, this information explains and substantiates estimated data finding and forecast.

Why AnalystView?

Z

Trusted Partnership

We strive to become one of the trusted partner of our client by offering value added services and concrete research data.

Y

Tailor-Made Solutions

From single reports and data downloads to enterprise subscriptions to custom consultancy, we can base our precise solutions round our client’s exact needs.

Turnaround Time

Our analyst aims to provide research studies in quickest turnaround time and in a much cost effective manner.

T

Data Accuracy and Reliability

We utilize a mix of primary, secondary research, and machine learning algorithms to generate accurate and comprehensive data about market size and revenue forecasts.

Competitive Pricing

We offer most competitive pricing policy across the research industry

Client Testimonials

Asia Pacific based Chemical Industry (Privacy Requested)

Thanks AnalystView for putting a great team to work on our research projects. It was a smooth transition of knowledge and delivery was seamless. We are keen to work with you on our upcoming projects. Thank you once again for the professional attitude your team has demonstrated.

CEO, Europe based Digital Media Company (Privacy Requested)

We had confusion after receiving the final data sheet of report. As per some preliminary we already have, we believe the market is over estimated.. However, after string of calls with analyst, we found their final research analysis was methodologically sound and their work to be very professional and up […]

Managing Director, Chemical based Company, Asia Pacific (Privacy Requested)

We are happy with the way the AnalystView member understood the brief and went about executing our research project.

U.S. Headquartered Medical Device Company (Privacy Requested)

AnalystView team has done brand assessment study for blood glucose monitoring devices market, in which we want enter into….We were very impressed not only by their research skills but also by their understanding of issues relevant to our requirements…!!

Vice President, Petrochemical Firm based in China (Privacy Requested)

It was a pleasure assigning project to AnalystView; they are reliable, fast and friendly. Highly recommend this company for research workJGood stuff!

US based healthcare service provider (Privacy Requested)

Frankly, we didn’t expect much comprehensive data for the report we purchased. To be surprised, I must say the report we received was very nicely executed….It contains all the information we are looking for and satisfied with the quality of the report. Thank you team

Europe based Chemical Industry (Privacy Requested)

Just wanted to say massive thanks for all the help from the AnalystView team. We purchased two reports one is Food Safety Testing report and another one is Enzyme market. These reports have helped us build a sound knowledge base of our business segments and have taken our business to […]

Why Choose Us

We devise research report with quality data:

Combined with an in-depth knowledge of the current industry and a sharp analytical mind, AnalystView serve our customer accurate research in accordance with a constantly evolving industry.

We work with businesses just like yours: 

AnalystView committed to making a positive difference for our clients. This means whatever you demand, chances are we already have experience with something similar.

We make your satisfaction a priority

Share This