Virtual Reality and Augmented Reality Market Size Worth USD 112.6 Billion By 2025 | CAGR: 41.9%
135 Pages | Published Date : 13 / 09/ 17 | Report Code: AV104 | Report Format: PDF
The global Virtual Reality and Augmented Reality market is expected to grow at growth rate of 41.9% to reach USD 112.6 billion by 2025.
Virtual reality is artificial surrounding technique, created with software program. It is supplied to the end-user in a manner that the person accepts it as real surroundings. Unlike virtual reality that creates a complete virtual environment around, augmented reality put together virtual objects into existing real surroundings. Wherein mixed reality combines best of both augmented and virtual reality. The VR and AR industry is on a growth trajectory owing to the technology breakthroughs coupled with new product introductions. Key players are investing actively in research and development activities to introduce standalone headsets which are mainly used for audio/video, social media, and Internet services. For example, Facebook and Google are now investing in developing standalone VR products; whereas, HTC has also launched HTC Vive Focus, a new standalone device. These types of competition and innovation in product features would in turn increase the utilization of products, augmenting the industry growth. However, as per the various research studies, there is an insufficient virtual reality game content available commercially, which can be the major obstacle for the industry development.
- In terms of components, the market is categorized as software and hardware. In 2017, the market is dominated by software segment and is projected to continue its dominance over the forecast period.
- Based on applications, automotive and healthcare captured significant revenue share in 2017, anticipated to grow with promising CAGR over the forecast period
- Regionally, North America accounted for the highest revenue share owing to the growing consumer demand coupled with technology advancements
- Furthermore, the popularity of AR/VR in Asia Pacific region has soared in recent time with the introduction of commercial headsets like Sony Entertainment’s PlayStation VR and Oculus Rift
- Competition among theme park owners is heating up in this region as preferences of consumer is shifting toward spending on experiences rather than products. The steady influx of tourists from developed regions is further acting as a tailwind.
- Some of the key players operating in this industry are Google, Microsoft, Samsung Electronics, Sony, Blippar.Com Ltd., Augmented Reality Inc., and Daqri.
KEY BENEFITS OF THE REPORT:
- The report presents macro and micro-level outlook regarding the industry. Thus, it becomes easy for our clients to perceive the business landscape and take a glimpse of their own standing in it.
- Thorough analysis of relevant statistical data to estimate the market paradigms
- Exceptional understanding of region and country specific markets. The report will answer some of the toughest questions regarding the market shares, sizes, forecasts segmentations, and growth specific to the countries.
- Well-designed strategic framework analyzes the market movements including regional expansion, mergers & acquisitions, and new product developments
The scope of this report covers the market by its major segments, which include as follows:
MARKET, BY COMPONENT
MARKET, BY APPLICATION
MARKET, BY REGION
- North America
- Rest of Europe
- Asia Pacific
- Rest of APAC
- Rest of the World
- Middle East and Africa
- Latin America
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