Home >> Report Store >> Healthcare >> Feminine Hygiene Market Size, Share & Industry Report, 2025 >

Feminine Hygiene Products Market Size Worth USD 33.23 Billion by 2025 | CAGR: 6.5%

Published Date : June 2019 | Report Code: AV329 | Report Format: PDF

The global feminine hygiene products market is expected to grow at CAGR of 6.5% to reach USD 33.23 billion by 2025.

Feminine hygiene products are personal care items that helps women during menstruation period. These products can be either reusable (e.g. menstrual cloth pad and cups) or disposable (tampons, sanitary napkins and panty liners). Growing concerns regarding safety, hygiene and convenience is identified as one of the important factors affecting growth of this market. Most major personal care brands are manufacturing this product to improve the hygiene and health of women. Increased awareness of menstrual and intimate hygiene products such as sanitary pads in on a rise. This can be attributed to a general increase in awareness by health care professionals, social media, etc.

Moreover, new innovations and overall feminine hygiene awareness is projected to trigger the product demand significantly. On contrary, growing environmental issues that are being raised with respect to sanitary pads hamper the industry growth to some extent. As per the periodofchange (a campaign under The Kachra project), an average woman throws away around 150 kilo gram of non-biodegradable absorbents yearly. Where, several research studies suggested that plastic sanitary pad takes approximately 300-500 years to decompose completely which would in turn restraint the industry growth.

Key Takeaways

  • Product segment is primarily divided into menstrual care and cleaning & deodorizing category. Menstrual care type is broadly sub-categorized as tampons, sanitary napkins/pads, menstrual cups and menstrual care items.
  • Cleaning and deodorizing comprise of soaps and washes, feminine powders and cleaning & deodorizing products. Of which, sanitary pads accounted for the highest revenue share owing to the rising product awareness coupled with new developments.
  • Drug stores, super markets, and online retail stores are some of the major distribution channels for this product. Online retail segment is projected to grow with the fastest growth rate over the study period owing to the rising e-commerce trend among the end-users.
  • Since this product also falls into a specialized category, growth in the areas such as specialty market is also expected to improve.
  • Asia Pacific accounted for the highest revenue share owing to the sheer population coupled with growing awareness on menstrual hygiene
  • Europe follows the suit, and it has been observed that the demand for maxi or full-size pad has decreased significantly that provides an ample opportunity to the ultra-thin feminine products.
  • Key players such as Essity, Ontex, Summer’s Eve, Unicharm Corporation, Edgewell Personal Care, Kimberly-Clark Corporation, Glenmark, Lil-Lets UK Limited, Procter & Gamble, Natracare Bodywise and Kao Corporation are studied in detail.
  • Key players are engaged in new product development and geographic expansion through strategic mergers and acquisitions. Companies are constantly competing with each other for the leading position, with spurts of competition from local manufacturers in different countries.


  • The report presents a macro and micro-level outlook regarding the industry. Thus, it becomes easy for our clients to perceive the business landscape and take a glimpse of their own standing in it.
  • A thorough analysis of relevant statistical data to estimate the market paradigms
  • Exceptional understanding of region and country-specific markets. The report will answer some of the toughest questions regarding the market shares, sizes, forecasts segmentations, and growth specific to the countries.
  • Well-designed strategic framework analyzes the market movements including regional expansion, mergers & acquisitions, and new product developments

The scope of this report covers the market by its major segments, which include as follows:

Market Segmentation


  • Menstrual Care Products
    • Menstrual Cups
    • Menstrual Care Products
    • Sanitary Napkins/Pads
    • Tampons
    • Others
  • Cleaning and Deodorizing Products
    • Feminine Powders, Soaps and Washes
    • Others


  • Drug Stores
  • Super Markets
  • Online Retail Stores
  • Others


  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Rest of APAC
  • Rest of the World
    • Middle East and Africa
    • Latin America

Why AnalystView?


Trusted Partnership

We strive to become one of the trusted partner of our client by offering value added services and concrete research data.


Tailor-Made Solutions

From single reports and data downloads to enterprise subscriptions to custom consultancy, we can base our precise solutions round our client’s exact needs.

Turnaround Time

Our analyst aims to provide research studies in quickest turnaround time and in a much cost effective manner.


Data Accuracy and Reliability

We utilize a mix of primary, secondary research, and machine learning algorithms to generate accurate and comprehensive data about market size and revenue forecasts.

Competitive Pricing

We offer most competitive pricing policy across the research industry

Client Testimonials

Asia Pacific based Chemical Industry (Privacy Requested)

Thanks AnalystView for putting a great team to work on our research projects. It was a smooth transition of knowledge and delivery was seamless. We are keen to work with you on our upcoming projects. Thank you once again for the professional attitude your team has demonstrated.

CEO, Europe based Digital Media Company (Privacy Requested)

We had confusion after receiving the final data sheet of report. As per some preliminary we already have, we believe the market is over estimated.. However, after string of calls with analyst, we found their final research analysis was methodologically sound and their work to be very professional and up […]

Managing Director, Chemical based Company, Asia Pacific (Privacy Requested)

We are happy with the way the AnalystView member understood the brief and went about executing our research project.

U.S. Headquartered Medical Device Company (Privacy Requested)

AnalystView team has done brand assessment study for blood glucose monitoring devices market, in which we want enter into….We were very impressed not only by their research skills but also by their understanding of issues relevant to our requirements…!!

Vice President, Petrochemical Firm based in China (Privacy Requested)

It was a pleasure assigning project to AnalystView; they are reliable, fast and friendly. Highly recommend this company for research workJGood stuff!

US based healthcare service provider (Privacy Requested)

Frankly, we didn’t expect much comprehensive data for the report we purchased. To be surprised, I must say the report we received was very nicely executed….It contains all the information we are looking for and satisfied with the quality of the report. Thank you team

Europe based Chemical Industry (Privacy Requested)

Just wanted to say massive thanks for all the help from the AnalystView team. We purchased two reports one is Food Safety Testing report and another one is Enzyme market. These reports have helped us build a sound knowledge base of our business segments and have taken our business to […]

Why Choose Us

We devise research report with quality data:

Combined with an in-depth knowledge of the current industry and a sharp analytical mind, AnalystView serve our customer accurate research in accordance with a constantly evolving industry.

We work with businesses just like yours: 

AnalystView committed to making a positive difference for our clients. This means whatever you demand, chances are we already have experience something similar.

Share This